When is a partisan government ad no longer a partisan government ad? According to the Liberals, when it's posted to YouTube instead of aired on television.
Just two weeks after Treasury Board President Scott Brison announced that the government would be defining partisan ads as those with "any name, voice or image of a federal politician," among other criteria, a wining-and-dining Prime Minister Justin Trudeau starred in a video ad in a Montreal eatery, intended to promote Canada.
The video, uploaded to the federal government's "CANADA Explore" YouTube channel, shows the Prime Rib Minister sipping some wine and enjoying a meal with an American chef as they chat about Canada's diversity and culture.
The cost? $24,000. But it's not partisan, according to the government, because they didn't have to pay to run it on traditional television channels.
A spokesperson for the Minister of Tourism said the money was budgeted "regardless of whom Chef Kristen interviewed."
Except she interviewed the Prime Rib Minister. On our dime. Even though, by the government's own standards, it is an illegal ad.