Toronto’s Hospital for Sick Children, or "SickKids", is truly world-class -- a place where every day the staff carry out the most important work there is saving the lives of ailing children. What’s not to love?
Well, the name of the hospital, according to “personal effectiveness trainer” Robin H-C of Collingwood Ontario.
She doesn’t like the name of Toronto’s children’s hospital because it’s too “harsh”, so she launched a petition urging the hospital to get a new name. No mention of who’s going to pay for this multi-million dollar rebranding of course.
Among the suggestions offered so far, “Hospital for Magic Children” and the one championed by Robin H-C herself, “The Healing One for Little Ears."
People like her don’t understand that kids aren’t politically correct. If a kid isn’t well, he or she will describe themselves as a “sick kid”. There’s no stigma and no need to sugar-coat language. Only neurotic adults think this way.
Robin H-C thinks her suggestion is a kinder, gentler name but it sounds like Orwellian Newspeak to me.