It's not even spring, but the annual War on Christmas is beginning already.
New York radio station WQSH-FM -- once branded as "PopCrush" -- changed its call sign to "Santa 105.7" last Wednesday night and started playing nothing but Christmas music.
Syracuse.com reports that Townsquare Media, which own the station, insists that there is a demand for Christmas music all year long.
“This might strike some as being risky in this environment of new media, but I've looked at the numbers and they don't lie,” said Townsquare Media's local market president, Jake Demmin, in a statement.
“There's literally a clamoring for Christmas music 24/7/365/52.”
Some former fans of PopCrush disagree. Comments on PopCrush 105.7's Facebook page (which hasn't been retitled yet) tell a different story.
“I can't believe you ruined the best radio station in Albany. Good luck making a profit with this blunder. I will be deleting this station from my programmed lineup,” wrote one user.
“I'm very upset about the change. It was one of my favorites. Finally a pop station with variety. There are soooo [sic] many other options for people who want to listen to Christmas music all year round,” wrote another.
Not all comments are negative, with some people from outside the New York area wanting to know how they too can access the station.
The answer? Anyone can listen via the station's website, here.
What do you think of the idea of playing Christmas music all year long?
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