April 29, 2015

Question of the Day: Are you offended by Bud Light's new slogan?

Emily PrattRebel Correspondent
 

Bud Light is saying sorry for stirring up controversy with one of its beer slogans.

The tagline reads, “The perfect beer for removing ‘no’ from your vocabulary for the night.”

This sparked serious criticism, calling it a promotion of rape culture, but Anheuser-Busch says its part of the two year campaign called “Up for Whatever".

We hit the streets to see what you think of the mixed messaging.

Does this slogan promote date rape? Tell us in the comments!


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Comments
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commented 2015-05-01 09:12:48 -0400
Ho, hum! We must be politically correct, mustn’t we?
commented 2015-04-30 22:05:37 -0400
Removing ‘no’ from the vocabulary is impacted by the question asked. Like, “Do you want a sick bag for drinking this stuff?” can invoke a ‘yes’ and be warranted. Could also just be an invitation to lose your inhibitions and have fun. Questionable if just directed at females. But of course, this is a high-powered marketing department that run their slogans through layers of ‘hot coals’ before launching. They know exactly what controversy they are stirring and hope to laugh all the way to the bank on the publicity alone. A little too cute or even offensive? Maybe it is. Feedback/backlash from the targeted demographic will decide.
commented 2015-04-30 12:41:36 -0400
What about all the tv ads that make men look like a bunch of dolts? That seems to be acceptable.
commented 2015-04-30 08:59:27 -0400
No, slogans don’t offend me, but Bud light IS offensive if you appreciate real beer – come to think of it all these fairy beers are offensive – ever taste one warm? eeucccchh!!
commented 2015-04-30 08:48:44 -0400
Real men drink Busch.
commented 2015-04-29 23:52:01 -0400
Maybe not the smartest slogan, but does anyone actually believe that’s what they meant? Sounds like more over reaction to another non issue to me.
commented 2015-04-29 22:06:08 -0400
Greg R. you got that right.
The only ones offended were gender studies students, or professors of said studies, who need to protect their jobs, by keeping the hateful lie alive and kicking.
commented 2015-04-29 21:46:02 -0400
I seriously doubt that they had consent in mind when they chose that slogan; a major corporation like Bud Light wouldn’t knowingly and publicly condone and associate their brand with rape. I suspect that they intended it to fit in with the same advertising campaign as their Superbowl commercial where the guy says “yes” when the bartender asks him if he’s ready for whatever happens that night and he ends up in a giant Pacman game. That being said, it’s surprising that nobody at their marketing department anticipated negative interpretations of the slogan that would result in backlash like this…
commented 2015-04-29 21:31:26 -0400
Greg Rogers, agree completely. Have a Kokanee or Labatt Wildcat.
commented 2015-04-29 21:26:42 -0400
Who cares? Bud lite tastes like piss anyway.
commented 2015-04-29 21:03:25 -0400
I think people who are offended by this should get a life. What’s really offending is the callous attitude the political people have towards the citizenry, and the incomplete attention given by these persons, maybe this would be a good venue for those that are so easily offended by ads – start checking out the campaign ads more closely! Then have a beer.
commented 2015-04-29 20:25:32 -0400
Say no to stupid complaints. Have a beer.
commented 2015-04-29 20:17:55 -0400
What, people are offended for a statement of truth??? Sure, it’s in extremely poor taste (as is the beer), but isn’t getting drunk a perfect way to drop personal barriers? Agreed, though, that the publicity department failed in its marketing research…
commented 2015-04-29 20:05:52 -0400
Forget about the bad taste, it’s just a bad slogan. When I hear it I go, “Huh? Whad he say?” Certainly doesn’t entice me into buying the beer.
commented 2015-04-29 20:04:31 -0400
A better and more effective slogan would be a take off on Nike’s ‘Just do it’ slogan – Just Chill Out
commented 2015-04-29 18:54:04 -0400
It’s in extremely poor taste, and it boggles my mind that no one in corporate headquarters figured that out before going with it. The apology simply means they’re sorry there was a backlash. However, it’s not a hanging offence to be an idiot. Those who take offence should vote with their wallet.