What role will social media play in the next Canadian federal election? Let's look at how well the three major parties are doing on Twitter and Facebook right now.
I do more than just add up the raw numbers of friends and followers:
Engagement -- what you post and what your followers share -- matters more.
I critique the social media performance of the Conservatives, Liberals and NDP.
Each is doing something wrong that they need to fix before election day.
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