June 28, 2015

Tories top Liberals, NDP on social media -- but just barely

Brian LilleyRebel Co-Founder
 

What role will social media play in the next Canadian federal election? Let's look at how well the three major parties are doing on Twitter and Facebook right now.

I do more than just add up the raw numbers of friends and followers:

Engagement -- what you post and what your followers share -- matters more.

I critique the social media performance of the Conservatives, Liberals and NDP.

Each is doing something wrong that they need to fix before election day.



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Comments
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commented 2015-06-29 20:20:31 -0400
Prince Knight said: “Yes, Trudeau Jr needs to be shown for what he is — a mouthpiece. But why is Mulcair virtually being ignored here? Mulcair is actually Harper’s biggest threat…”

Tradition, for one thing. Cons and Libs are constantly at each other. NDP making a serious advance like this is something neither side expected, though they should have. With the Left constantly screwing over the people, and the Cons getting full flak from left wing propaganda, no one saw the NDP creep through the chaos and stand tall. Sadly, they aren’t much better than the Libs. This is all just theory mind you, but it kind of tracks.
commented 2015-06-29 15:35:51 -0400
Joan – I don’t even own a cell phone, and could careless about other social media.
commented 2015-06-29 11:33:40 -0400
I find Trudeau the lesser FB page no longer allows comments. Did some mean old man (who me ?) hurt his feelings (LOL)
commented 2015-06-29 10:14:39 -0400
So why is it that the NDP is so successful, and is pretty much being ignored here, when they stand the (apparently) best chance of forming the next federal government? Of course, it would pretty much decimate Canada, but few voters think that far ahead.
Yes, we need to promote the Conservatives. Yes, Trudeau Jr needs to be shown for what he is — a mouthpiece. But why is Mulcair virtually being ignored here? Mulcair is actually Harper’s biggest threat…
commented 2015-06-29 07:54:19 -0400
Joan said, "FB is for old people so no big surprise why Conservatives and Liberals dominate there. "

If true, then that is where they should primarily focus their message as it is typically the older folks who vote, not the young adults as much. However, they should hit all the social media with their message.

Jason said, “As much as this is going to shock the internet, I actually agree with you Joan.”

Yea, two for two, Joan.
commented 2015-06-28 20:23:11 -0400
As much as this is going to shock the internet, I actually agree with you Joan. The three major players in the federal election should definitely be pumping the social media full of their campaign strength. Especially if they wish to turn the minds of the younger voters, which they all claim to want to do. Although I wouldn’t count out FB as just being for old people. I’m pretty sure college students use it for more than just gaming. But you are correct in every other way.
commented 2015-06-28 18:55:17 -0400
FB is for old people so no big surprise why Conservatives and Liberals dominate there.

I follow the three local candidates for my riding on Twitter and I can tell you the NDP guy is either way out front in Twitter expertise or he is just doing way more campaigning than the other two. Or both. Every day, he tweets a photo of himself shaking hands with some business owner, or some event organizer. The Conservative candidate tweets maybe once a month and the Liberal guy even less, although he was late being elected to run so maybe he’s just getting started.

I tweeted the three local candidates a copy of a story in our local press about making guaranteed income law an election issue and asked them to tweet back their thoughts about the idea. Not one of them replied, so after a week or so, I posted that fact in the comments section of the story.

On another occasion, i saw someone tweet our Conservative candidate a simple question about C-51- like, do you support it – and he replied by requesting her full address so he could send her a written reply by letter mail. He could so easily have linked to a party position paper or news story.

Sigh.

I follow the three national leaders and their parties too and while I haven’t done the numbers like Brian, I can tell you I also follow Jason Kenney who often tweets at 3:00 a.m. with photos of what he’s up to and Tony Clement is another really active tweeter.

I too would like to see the PM tweet photos that document where he’s at. Surely if he is too busy or tired, someone else can snap and tweet. Or if someone else is already handling it, let’s hope s/he ups their game.

As to facebook …. yawn.
commented 2015-06-28 17:21:03 -0400
Thanks for that Brian. Is the medium becoming the message?
commented 2015-06-28 14:57:21 -0400
Awwwwww! Aren’t the Trudeau kids sooooo cute!

Too bad they have grown up to be communist lovers, and Justin an airhead communist lover. Not so cute anymore.
commented 2015-06-28 13:28:36 -0400
My thoughts exactly, well done Brian!