I have an update about Earls Restaurants and their dispute with Canadian farmers and the people who love them.
In late April, Earls Restaurants decided to move to something called 100% “certified humane” beef, which wasn’t anything more than a sticker provided by an American licensing cartel to farmers willing to pay a ransom.
This was pure virtue signalling to people with no comprehension of how farmers raise beef in Canada.
I don’t like when farmers are maligned and neither did many of you because my petition to boycott Earls in the wake of their decision grew to 12,000 signatures.
We also found that the beef Earls was using from its new American certified humane slaughterhouse, Creekstone Farms, was killed in the Islamic ritual manner, Halal. A Muslim man said a prayer over each animal before its throat was slit. That’s humane?
I hand delivered our petition to Earls Vancouver HQ and kept the boycott going strong.
Then cracks began to show.
Earls in Lethbridge admitted to a 30 per cent decrease in sales resulting in reduced staff hours and layoffs. Finally Earls announced that its Western Canadian locations were back using Canadian beef. We called off our boycott, not wanting to see more job losses or more businesses suffer.
Now Mo Jessa, the CEO of Earls, has officially apologized to Canadian beef producers at a conference in Calgary, saying the company won’t make the same mistake again.
You can’t malign Canadian farmers to morally preen to the Quinoa crowd. Earls discovered there are way more beef patriots than there are social justice foodies!