In fact, some analysts were predicting that assembly plant was doomed as far back as 2014, but in fact, the rot at GM actually set-in decades ago – and it was aided and abetted by government tinkering.
Back in 1962, GM had more than 50 per cent of North America’s marketshare.
Every second car on the road was a GM-branded vehicle, and at one point, GM was so big that the U.S. government considered breaking it up.
Oh, how the mighty have fallen! Today, the “Big Three” have less than 50 per cent marketshare combined.
What happened to the American auto industry is a tragedy fuelled by entitled union workers, cowardly management, a lack of vision by senior executives, systemic complacency and a taxpayer-funded safety net that always lurked in the closet, ensuring the brutal culture would continue.
There’s more of course, including the Environmental Protection Agency coming along to kill the muscle cars, and new players from Japan entering the market with cheap, fuel-efficient cars.
When GM received its 2008 bailout, the wheels were put in motion for a much-needed course correction by slimming-down its brand portfolio, but it was too little, too late.
GM is still burdened with too many plants in North America operating with just one shift producing too many vehicles that too few people want to buy.