This tourism slogan is hilariously bad. So bad in fact, it begs the question: what were they thinking?
A new tourism campaign inviting people to check out the Northern Territory in Australia has been receiving backlash online, and it's easy to see why. The whole slogan looks like profanity.
In all posts and merchandise, “CU” and “NT” are super close together, thus appearing to spell out an explicit word. You can figure it out.
And yes, they actually have t-shirts for this.
One user wrote on Facebook, “National disgrace. Australia where they use absolute filthy language and call it tourism promotion. How many tourists are you going to attract especially when you refer to it as a Vagina. I hope this is retracted and fast.”
One does has to wonder though, if the name was chosen deliberately for instant media attention. If that was the case, then well-played CU in the NT. Well played.