November 07, 2016

“CU in the NT” Is this the WORST tourism campaign of all time?

StaffRebel Columnist

This tourism slogan is hilariously bad. So bad in fact, it begs the question: what were they thinking?

A new tourism campaign inviting people to check out the Northern Territory in Australia has been receiving backlash online, and it's easy to see why. The whole slogan looks like profanity.

In all posts and merchandise, “CU” and “NT” are super close together, thus appearing to spell out an explicit word. You can figure it out.

And yes, they actually have t-shirts for this.

One user wrote on Facebook, “National disgrace. Australia where they use absolute filthy language and call it tourism promotion. How many tourists are you going to attract especially when you refer to it as a Vagina. I hope this is retracted and fast.”

One does has to wonder though, if the name was chosen deliberately for instant media attention. If that was the case, then well-played CU in the NT. Well played.

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commented 2016-11-07 23:32:09 -0500
Maybe these T’s are referring to Notley and Wynne (without all those pesky small letters)?
commented 2016-11-07 23:02:31 -0500
NT Official is a company selling T-shirts. It is designed to attract young people to travel to Australia’s Northern Territory.
This is the only t-shirt they sell.
What does that say about them? And now they’re getting all this attention.
What does that say about them?

This is what young men consider humourous.
Immature, crude and disrespectful. I wonder how much their mothers and sisters appreciate their choice of words.
commented 2016-11-07 20:36:58 -0500
Where can I get a t-shirt?
commented 2016-11-07 16:44:12 -0500
It looks like they are actually trying to kill tourism. It’s pretty obvious that they are insulting women by using the word. We should ask who approved the campaign.
commented 2016-11-07 14:14:29 -0500
This is a word that at one time was spewed by only the most vulgar of the lot. Now It appears too often in the comment sections of internet postings, and, worst if all, in the monologues of those vulgarians who inanely are referred to as comedians. We have slipped a few notches in civility these past few years and women, as well as men, are increasingly profane in their language. Why?
commented 2016-11-07 13:30:29 -0500
Leave to tho the Aussie bogans to take the ‘o’ out of country
commented 2016-11-07 13:26:05 -0500
And that old favourite: smut.
commented 2016-11-07 13:26:05 -0500
And that old favourite: smut.
commented 2016-11-07 13:06:25 -0500
Every thing in this whole wide world is being reduced to religion, politics and sex