February 03, 2016

Watch the WORST ads on TV: "Cuck-mercials" portray men as wimps, and lie about race, crime

Gavin McInnesArchive

I worked in advertising for a while, and I never saw less talented people make more money.


The big thing in advertising is diversity: "Do we have enough black or brown or Asian people in this commercial?"

But they go overboard, which is why Americans think the country is 35 percent black instead of the actual number, 14 percent.

And that warped perception leads to... everyone complaining about the "lack of diversity" all over again.

Meanwhile, ads that try to help people by telling the truth, or even just hinting at it -- about, say, the higher chlamydia rates among black males -- are denounced as "racist."

I'll show you some of the worst offenders on television, from warm and fuzzy PSAs, to commercials for insurance and home repairs.

In all of them, men are bumbling losers and women are tough and super-competent.

(PS: Here's why I call these ads "cuck-mercials.")


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commented 2016-02-10 23:12:35 -0500
Yes, males often get put down and or made fun of in ads. Also in movies and tv seies the person who is the bad or goofy person is usually portrayed as male. Even modern pop songs often glorify women and demean men!.
commented 2016-02-05 05:36:33 -0500
i agree with Sumner 100% no better way to create a generation of compliant non resistant wimps than than to make them think its cool and using pop culture to do it……boys use the boys washroom …pants zip up the front….
commented 2016-02-04 22:08:59 -0500
The man-shaming commercial will eventually be denounced by SJW’s. Such commercials are only funny because of the basic assumption that men are better at some things than women. By joking about this stereotype, they are keeping it alive.

Eventually, all humour will be strictly regulated by a board made up of represented of all permutations of gender, race, and sexuality.
commented 2016-02-04 21:11:28 -0500
Yup, this has been going on for the last 10 years. Meanwhile my opinion and use for msm television and its rotten stinkin’ commercials has been declining every year. In fact I’m using the interweb right now and ignoring the tv. I have absolutely nothing against smart women – God knows I love ’em – but these cuck-mercials make me refuse to buy the advertised products. Thanks Gavin and as for the cuck-mercials – FUCK ’EM and the companies that pay for them.
commented 2016-02-04 20:16:21 -0500
I get so sick and tired of ads demeaning men ,they always show women in a positive light but when it comes to men they go all out making men look silly.
I have written to many but its a waste of time, they don’t listen.
This is the answer i got when i sent an email to Wrigley’s juicy fruit gum re. their commercial where two men are making Farts under their arms, what that has to do with selling gum i will never know, i told them i would accept it if they showed two women making farts under their arms but we know they fear women’s groups too much to offend women .
This is their reply to me
Dear Al,
Thank you for taking the time to share your opinion about the recent advertisement for Juicy Fruit Gum. We value your comments and take feedback from our loyal consumers very seriously.
Our goal with both our products and our advertising is to create simple pleasures that brighten your day. In creating this ad for Juicy Fruit® Fruit Gum it was our intent to create an entertaining experience and we are sorry if you did not have this experience.
We are grateful to know whenever a loyal fan objects to one of our ads and your point of view, along with other comments we receive about our products and advertising, are carefully considered in the development of upcoming print, TV and online ads. We’ll also pass along your feedback to the appropriate people within our marketing department for their consideration.
Thank you again for taking time to share your concern.
name removed by me
Customer Care Representative
commented 2016-02-04 18:17:22 -0500
Television advertising is by nature an insane endeavor. It is also completely lies. When was the last time you saw any truth in an ad? I never did in the past 50 years. Never. It is not meant to tell truths; it promotes false products and services which none of us need at all. Duh! Totally meaningless, created and presented by insane people. At least 25 years ago, Readers Digest had an article about how men look stupid in ads, and it was written by a women who rightly protested this phenomena. Nothing has changed. That’s why I detest TV commercials and only watch commercial- free documentaries… or read a lot.

(Just look at the borders of these Rebel webpages … full of crap crap crap…)
commented 2016-02-04 14:02:16 -0500
And you wonder why we have a Zoolander for a PM!
commented 2016-02-04 13:03:37 -0500
After watching this video and the one by Faith on the wimpy men in Europe, I’m going to have to go watch “13 Hours” again.
commented 2016-02-04 07:18:00 -0500
@lloyd NOLAN……that’s the right idea brother….get your entertainment from media that is not advertising supported and let the feminist/gay commandeered media die out for lack of funding. That is the boycott that will win this.
commented 2016-02-03 21:40:32 -0500
With Apple TV you just do a couple of swipes and a tap and like magic our favorite news personalities are up ther on the big screen like your favorite movie stars down at movie theaters .
commented 2016-02-03 21:31:01 -0500
Like Diana i cancelled my shaw direct ,went and bought a device called Appel tv,one time cost 84$. Took 17and a half seconds to hook up. Hey then if you want to go and check out the destroyer networks,feel free to do so.
commented 2016-02-03 19:37:12 -0500
The advertising business, and the Fashion Industry are run by Women & Gay Men.

Years ago, I saw a music video on AUX tv that show a woman killing a man and EATING him!

I sent an email to the station, and I sent one to the CRTC, and I received a message back from both of them.

They stopped showing the video, but the tv station explained to me the concept of the video, and that is, that the woman wanted him to be a permanent part of her, hence the eating of his flesh.

I told them, I don’t care, the video was disgusting, and you wouldn’t be showing it if the roles were reversed!

So that’s the point, if nobody says or does anything about it, then we are giving them permission to keep doing it.
commented 2016-02-03 18:55:45 -0500
So before anyone jumps on me to say……Glenn that is a conspiracy theory…..surely you cannot be saying that the reason why Gavin posted his rant was attributable to feminists making career targeted strategies put into action long before Gavin was born!!!

Save yourself a jump….that is EXACTLY what I am saying……:-)
commented 2016-02-03 18:49:54 -0500
One more thing……we tend to disparage the degrees that feminists aquire….but like it or not those degrees are exactly what the personnel departments of ad agencies are looking for….which is why feminists can get ads pulled whereas the same thing attempted by MRAs is like pulling tiger teeth.
commented 2016-02-03 18:09:00 -0500
The technique used by mass marketers and Hollywood in their goal of culture creation is called “predictive programming” – it proved very effective with soviet social engineers and it is now serving the corporatocrcy well in devolving western culture into a captive market of morons addicted to mass media visual suggestion.
commented 2016-02-03 17:57:12 -0500
Don’t forget about the family TV-show formula where the father is a reckless bumbling idiot and the long-suffering mother is the sane hero.
commented 2016-02-03 17:54:56 -0500
Climate Fallacy. Disagree, as per my post!
commented 2016-02-03 17:53:33 -0500
On a less lighter note, this all-encompassing barrage of sexism plays on the subliminal mind and has detrimental effects. Let’s not forget, Lefty’s are so stupid they fall for anything. They actually believe we have a rape culture, a misogynist society, women only make .80c on the dollar, climate change is man made, a windmill in Oakville can power the street cars, etc etc. I mean they just believe ANYTHING! So you think this won’t affect them? Of course it will !!
commented 2016-02-03 17:46:30 -0500
Best way to fight back? Cut your cable/satellite! I did about 9 months ago and have never been happier! So many streaming services for shows and movies. All news networks have websites and you have the option of choosing the news you read/watch!
I’m also more inclined to delve deeper into a news story that I may not know background on. So much better than just taking the main stream, left leaning medias spin on a news story.
commented 2016-02-03 17:02:21 -0500
I’m glad I’m not the only one who hates this obvious pandering in commercials. I have to mute them…they’re that bad. They insult me with their stupidity.
commented 2016-02-03 16:38:47 -0500
To me, to be overly concerned about the subtleties in commercials is bikeshedding [ 1 ]

I think commercial producers are just leveraging the attention-grabbing aspect of stereotyping; to add an element of lightheartedness or humor to get more eyeballs; and make it somewhat more memorable to the consumer’s brain.
It’s an implementation of persuasion and consumer-behavior psychology.

But great sarcasm Gavin.

[ 1 ]
disproportionate weight to trivial issues
similar to Parkinson’s law of triviality

commented 2016-02-03 16:36:50 -0500
@peter Toth…this is already a well beaten path and what we found was:

(1) you have little hope of getting an ad pulled after the campaign has started…too much was spent producing it….feminists can get an ad pulled with very little effort…so ad agencies avoid offending them.

(2) The thing to do is target the ad agency rather than boycott the sponsor of the ad.

(3) Like I said in my previous post…it is child’s play to research the ad industry…they are braggards.

(4) select an agency that you have come to passionately hate….and don’t bother complaining to them….they know….they just don’t care…..find out what accounts they are competing for (much easier than you might immagine) and threaten the prospective sponsor with a boycott if they select that agency…..Glenn Sachs (of His side radio fame) used this strategy effectively with Volvo.
commented 2016-02-03 15:48:14 -0500
A few years ago I started to keep a list of those kinds of commercials, and made it my goal to boycott the manufacturer. The problem is that so many are doing it, the the list of good guys, is getting very short. It’s time to band together and target a few of the biggest offenders, and as a group, send a message that we will not buy their product. May be then, they will smarten up. Maybe…..
commented 2016-02-03 15:00:13 -0500
Actually Gavin it has toned down considerably compared to ten years ago when MRAs targeted certain ad agencies and spoiled their shot at some lucrative contracts.

Verizon caught a lot of flack and a lot of cancelled subscribers over their “go wash the dog” commercial …as did the ad agency.

If you want to give them a piece of your mind it takes very little research to find out who …the ad industry is prone to bragging.

I used to feel vehemently opposed to it…..now I just let it be….the ad agencies and the internet SJWs have been the best recruiters an MRA could possibly want……..:-)
commented 2016-02-03 14:35:05 -0500
does this include the bell “mental health” spot.. stewart is the target of the unfeeling “white” construction worker who is put straight by the smart and sensitive “black” worker.. could they have ever reversed casting those rolls?
commented 2016-02-03 13:03:49 -0500
Homosexuality is sold as 10% of the population. It’s more like 1%. But because ALL HUMANS adapt to environments, this sort of advertising is a recruiting process. The LGBT just want to expand their numbers for more political clout.

And cognitive dissonance is what is being sold to the masses by the socialists (governments, NGOs, UN, etc) – meaning reality is different from what we are being told. This makes people fucking angry over time.

And Gavin, you don’t have to explain. When my wife and I are driving together and get cut off, we both say “female driver” and then catch up to the driver to confirm. It’s usually a woman. And when it comes to shitty drivers in a mini-van, it is ALMOST ALWAYS a woman driver.

If women spent more time in the present instead of talking to their 7 voices (sometimes it’s more, sometimes it’s less), their world would be a happier place and maybe their husbands would like them again.
commented 2016-02-03 12:51:00 -0500
funny i hear it, i see it, but I just don’t feel it…i must be the worse for most females because I just get eye rolls, I call it out when it needs it. But i live in the backwaters of NB where the youth have left and the middle age white guys are still in charge
commented 2016-02-03 12:11:21 -0500
Interesting, me and my twelve year old son who happens to have disabilities were watching TV last night. He finally turned around to me and said, “Mommy, these commercials are stupid and a bunch of lies.” Out of the mouth of babes I say. Even a twelve year old can smell a feminazi from afar. That said, there isn’t a day that goes by that my other sons haven’t had a complaint about girls getting special treatment in school and the boys getting blamed for most things. I actually had to write a letter to the school recently to stop two girls from their chronic bullying of my ten year old son. And I kid you not, my twenty three year old son when he was in grade eleven was so relentlessly bullied by a group of girls that in grade twelve he switched schools just to get away from it. Why didn’t or why don’t my sons stand up against this? They say because they will get blamed anyways as aggressive and probably get suspended for some dumb reason so there’s no point. Yes, how dare men have testosterone! I find as a mother it is very exhausting raising boys into real men these days because of all the counter-man rhetoric out there. Hey feminidiots! The only thing you prove is your incompetence of being a real woman. Men can actually open pickle jars you know!
commented 2016-02-03 11:22:57 -0500
there is a war on men until there is a war, or the garbage is too heavy or she doesn’t know which end of the drill the bit goes in or something is wrong with the car or the driveway needs shoveling or there is a mouse in the kitchen or her nipple ring won’t loosen or she needs praise about her failing carcass or she wants to change the furniture in a room or she needs to know how the universe works.