The Conservative Party is trying a new approach on social media and it seems to be working.
Last week, the party's official Facebook page posted a photo reminding people that it was “the current year”, a blatant shot at Trudeau's infamous and often mocked “it's 2015” comment.
“A friendly reminder,” the caption said.
The results were quite positive.
“Give whatever lowly intern that pitched this savage meme a proper job,” Thomas Jack wrote in the comments.
“If the CPC is embracing meme magic, they have my vote. Make Canada Great Again,” another wrote.
“Savage af fam. Literally no chill,” commented Will Sawyer who included a bunch of fire, crying face, 100 and A-ok emoticons.
Now, on National Selfie Day, the party posted a Vine to the tune of the song “#Selfie” by The Chainsmokers.
Will the party continue to embrace this attitude towards memes? As social media continues to play a huge factor in politics, one has to think that this is only the beginning.