Millennials might like to eat a chicken dinner but when it comes to cooking the bird, well, that’s kinda yucky.
Apparently, they get the heebie-jeebies from touching raw, uncooked meat, so the U.K.’s Sainsbury’s grocery chain is coming to their rescue with “touch-free” chicken-in-a-pouch.
“Customers, particularly younger ones, are quite scared of touching raw meat. These bags allow people, especially those who are time-poor, to just ‘rip and tip’ the meat straight into the frying pan without touching it.”
Predictably, the idea is getting bashed on social media likely by those who aren’t part of this generation. Apart from anything else, this method of placating millennial food phobias isn’t all that good for the environment.
The millennial generation ended with those born as of 1997, and if they don’t make them like they used to, maybe that’s a good thing.