If a cow is mocked in a billboard but is unable to comprehend the English language, can the cow still be offended?
According to animal rights activist Len Goldberg, the answer is yes, even if a human has to make a fuss on the cow’s behalf.
That’s what happened in what appears to be a jump-the-shark moment, as the animal rights movement and political correctness collided with an airline ad campaign.
The billboard campaign idea was to advertise the merits of Toronto's Billy Bishop Airport reading:
“You’re precious cargo, not cattle.”
According to a Toronto Star article, the slogan triggered activist Len Goldberg who then posted a Facebook message noting that the billboard was “insulting” to cows.
Goldberg rallied numerous like-minded assorted nuts to complain to Ports Toronto, the government entity that operates the airport.
And because it’s 2017, the poster was immediately removed and a grovelling apology issued.
Spokeswoman Deborah Wilson said that on sober second thought the ad copy had indeed implied disrespect for animals, something that the airport never intended, saying:
“Perspective and discourse is an interesting and important element of any public campaign. We appreciate that these concerns were brought forward so that we could better understand the issue and respond quickly to remedy the situation.”
Don’t “situations” at airports typically involve hijackings and hostages...?