July 10, 2017

Airline ad “insults” bovines: Ports Toronto COWtows to animal rights activist

David MenziesMission Specialist

If a cow is mocked in a billboard but is unable to comprehend the English language, can the cow still be offended? 

According to animal rights activist Len Goldberg, the answer is yes, even if a human has to make a fuss on the cow’s behalf. 

That’s what happened in what appears to be a jump-the-shark moment, as the animal rights movement and political correctness collided with an airline ad campaign.

The billboard campaign idea was to advertise the merits of Toronto's Billy Bishop Airport reading:

“You’re precious cargo, not cattle.”

According to a Toronto Star article, the slogan triggered activist Len Goldberg who then posted a Facebook message noting that the billboard was “insulting” to cows.

Goldberg rallied numerous like-minded assorted nuts to complain to Ports Toronto, the government entity that operates the airport.

And because it’s 2017, the poster was immediately removed and a grovelling apology issued.

Spokeswoman Deborah Wilson said that on sober second thought the ad copy had indeed implied disrespect for animals, something that the airport never intended, saying:

“Perspective and discourse is an interesting and important element of any public campaign. We appreciate that these concerns were brought forward so that we could better understand the issue and respond quickly to remedy the situation.”

Don’t “situations” at airports typically involve hijackings and hostages...?

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commented 2017-07-10 23:28:00 -0400
This is bullshit. No disrespect to the bulls.
commented 2017-07-10 20:57:40 -0400
I don’t see why animals shouldn’t have rights. The Liberal government just gave $10,500,000.00 to a convicted terrorist who was fighting against us and our allies because he has rights. To my way of thinking, that’s worse.
commented 2017-07-10 17:43:54 -0400
There have always been idiots like Goldberg spouting off their idiocy, but they were just considered what they were, idiots, and ignored.

Now we have idiocrats like Wilson who take the idiots seriously.
commented 2017-07-10 17:40:02 -0400
I recommend we spend a million or two on a study as to how these very literate cows are affected.
For example are Holstein and jersey cows affected to the same degree.
Is the signage in both official languages?
commented 2017-07-10 15:28:57 -0400
Say moo! cause a cow is just a precious as you! Lol
commented 2017-07-10 15:27:50 -0400
There you have it. You are now not more precious than cattle.