2016 saw some very original ads for the US election. And so far 2017 has brought us an amazing ad for Marine Le Pen. Now, the BC Federation of Labour has stepped up its game... video game that is.
In a new attack ad, the Liberal Premier Christy Clark is depicted as an 8-bit video game character reminiscent of Mario.
In the 'game', she is seen jumping on people's heads to get around while collecting coins, which appear in the top left corner as tax dollars.
Eventually, she unlocks a “photo-op powerup” resulting in a school closure of understaffing a care home. At the end a voice over says, “On my 9, tell her it's game over.”
This isn't the first time an add has invoked video game imagery. Donald Trump used the popular mobile game 'Pokemon Go' in a Facebook ad called 'Crooked Hillary No'. In addition to Pokemon, another Facebook-based ad involved PacMan.
SOUND OFF in the comments: what are your favourite attack ads?