March 26, 2017

Blue collar symbols get the boot in Monopoly “token” vote

David MenziesMission Specialist

I hate monopolies, especially government run ones, but I like Monopoly, the Hasbro board game. I rarely play now so my fondness may be nostalgic, yet I noticed their recent gimmick in the news: inviting fans to vote for new game play tokens to replace familiar old ones.

Hasbro likely generates millions of dollars in free publicity with this token election, so kudos to them for this clever publicity stunt.

Earlier this month, they released results of the latest election. Participants gave a thumbs-down to three classic game pieces – the boot, the thimble and the wheelbarrow, replacing them with a penguin, a rubber ducky and a T-Rex.

Monopoly is just a board game and Hasbro can do whatever it wants with its products. but I think the results are very telling.

The ousted tokens are symbols of old fashioned, physical blue collar work while the new ones are about playtime and things kids like.

A rubber ducky bath toy, a cute penguin that mostly exists as a plush toy, and a T-Rex, a dinosaur that was a fearsome predator some 66 million years ago but now only exists as a Disneyfied cartoon character.

Booting tokens linked to physical labour seems to be part of a trend.

In 2013, the masses voted to expunge the classic iron token, replacing it with a kitty-cat.

For now, the car and battleship remain but some may see them as symbols of CO2 emissions and the military-industrial complex so it’s just a matter of time before they end up on the scrapheap in favour of kinder, gentler playthings.

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commented 2017-03-27 17:30:42 -0400
Jimmy Reece also how about they match the theme of the game, hard hats are a match to the concept of the game. Even a mix would be fine.
commented 2017-03-27 08:59:46 -0400
Shows the mentality of people today.
The world is going to hell in a hand basket and here we are discussing board game tokens.
Makes you wonder!
Why can’t people just stop trying the feminine every freaking thing they see around them.
This younger generation has no bloody balls!
Just suck it up already!

Dump Justin Bin Trudeau
commented 2017-03-27 02:01:37 -0400
Jimmy Reece yeah sure, kids hate things like that, no kid ever wanted a Tonka truck. And the game is for anyone who wants to play it, since when do you get to define everything? And Justin is falling in the polls, so another of your predictions is in trouble.
commented 2017-03-26 23:33:39 -0400
It’s a game primarily for parents to play with their children. Perhaps animals are more appealing over coal miner hard hats and drilling towers.
commented 2017-03-26 20:57:43 -0400
I have terrible memories of playing Monopoly; our parents insisted we play and my brother always stole money from the bank. He’d whine and cry whenever he had to pay when he landed on his opponent’s property….it was a long game; every time. If I had a say in the matter, I might have enjoyed playing Monopoly!
commented 2017-03-26 18:36:29 -0400
Not with you on this one Menzoid. Monopoly is a great lesson in how people make themselves poor through self imposed low expectations. If you buy Baltic avenue you will end up living in a slum. Everybody starts out equal in that game and it is not strictly luck. Donald Trump would consistantly win because he would make building a hotel on Park Place priority number one. Nobody gets ahead in MONOPOLY through adherence to that strange christian apostacy cult that teaches that the time you spend working for a Jewish banker doing something you despise gets deducted from your sentence in Hell….instead…if you think like the Jewish banker (a much more sane way to raise a child) you will get rich off the rent of the cult member.
commented 2017-03-26 18:17:52 -0400
Holy crap, Putin must be terrified.
commented 2017-03-26 17:46:18 -0400
Kinda makes me wonder why they never included a Snowflake… Too much Irony maybe?
commented 2017-03-26 12:35:19 -0400
Hmmm, Monopoly catering to the Snowflakes??? Kinda makes you wonder…….