I KNEW it. The minute I saw that the Conservative Party was considering implementing a discount card scheme, whereby members of the party would receive a discount card that gave them money off at chain restaurants, I just knew that something would happen.
I actually wondered out loud how long it would take for the far-left to mobilise and push Nando’s to back out — and it’s literally only taken days. INews.com has reported that Nando’s has refused to take part in the Tory plan, stating:
“As a brand we have no political affiliations and we are not considering this.”
Yeah, whatever. I can say with a fair amount of confidence that Nando’s would have jumped at the opportunity to offer discounts to Labour Party members. This isn’t about supporting a political cause — it’s about offering discounts based on the overall sales gains they make as a result of the project. Nando’s knows that any affiliation with the Tories will result in their young clientele rebelling, smashing up shops, and smearing their good chicken-cooking name.
It was reported just a few days ago that the Conservative Party would try and tackle its dwindling membership numbers by offering the loyalty card. A senior party source told The Times that the card was a "very real possibility."
And let’s be honest here, what’s the harm? I don’t like the Tories but I certainly wouldn’t stop frequenting Nando’s if they offered Tories a discount. (Well, to be fair, I don’t go to Nando’s anyway, but my point still stands.)
This is a symptom of a wider problem, though. The power of boycotting is now so strong that companies have to issue pre-emptive strikes. There were murmurings on Twitter, but I saw no real scandal about this before Nando’s made the announcement. Most companies now know that it’s in their best interests to pander to the far left as much as possible, or face protests.
So I guess the Tories are going to have to start buttering up Burger King. But failing that, perhaps they’ll find some Westminster wine and oyster bars to work with. That seems much more fitting.