I’ve been following a fascinating case between Greenpeace and a company called Resolute Forest Products for a little while.
Resolute Forest Products is a rare example of a Canadian resource company that shows some spine in the face of shakedown attempts by environmental groups like Greenpeace who attempt to smear their operations and activities with misleading propaganda and at times, outright lies.
Watch as I give a quick primer on the case and the battles between Resolute and Greenpeace dating back to 2013 when Resolute was able to garner a public apology from Greenpeace after they falsely accused them of cutting down trees in an area they had previously promised not to.
Getting an admission from Greenpeace that their smears against resource companies are hyped up and used to stir emotions is great, but even better is the lesson other resource companies can take from this story.
You don’t need to capitulate or stay silent in the face of baseless, false attacks against your company by heavily funded and organized environmental groups that will never compromise, never admit when your company does protect the environment.
This is so important especially lately as we’ve seen the opposite behaviour from our big four oil sands companies who instead cut sweetheart deals with the Alberta government and submit themselves, almost without a fight, to the will of the activist led NDP.
Those big four may have covered themselves, but did it while throwing junior and mid-size oil and gas companies under the bus instead of fighting back.
Resolute and their CEO Richard Garneau are hero’s to the resource industry.
The court cases are still being heard but I’m cautiously optimistic Resolute's in for a big victory, one that will hopefully inspire others to fight back too.