April 16, 2015

CBC rebrands 'Q' as 'q'. How much did taxpayers pay for this ridiculous change?

Rebel Staff

The CBC has decided to further distance itself from Jian Ghomeshi by changing cases.

Ghomeshi formerly hosted the CBC Radio show 'Q'. Now, the show will relaunch on April 20 as 'q'.

Maybe it's only fitting because you'd have to be high to think this was a good idea.

The Star spoke to Queen’s University marketing professor Kenneth Wong who called the change 'ridiculous'.

“Speaking personally, I think it’s a ridiculous change... no one has shown me a way to communicate lower case on the radio,” he said.

While the CBC didn't say how much the change from upper-case to lower-case costs, here are some comparisons.

Last year when the LCBO designed a new logo, it cost $500,000.  

The CBC also spent $400,000 to rebrand Radio-Canada as 'ici'. After being panned by critics and politicians, the state broadcaster backtracked.

SOUND OFF in the comments: How would you have rebranded 'Q'?

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commented 2015-04-21 13:48:48 -0400
Are you a little sore Fecal?
commented 2015-04-19 10:46:01 -0400
I wouldn’t, but I’d rebrand The Rebel as The Dickhead. And regarding the tax hysteria, it would cost us far less than what Sun News Network received in subsidization. Boy, that sure worked out well for those asswipes, eh?
commented 2015-04-18 20:50:23 -0400
When its assault it might make a difference. Punching your date in the head to get a hard on is assault. And if that happened along with the other allegations then it matters, because he’s probably going to jail.
commented 2015-04-17 22:26:13 -0400
My ‘take’ on this may be somewhat against the norm . I understand the difference between ‘innocent until proven guilty’ in the eyes of the law, and that grey area we call the ‘court of public opinion’. I am totally on the fence about Ghomeshi, and frankly, I don’t care about his sexual predilections.
However, I am extremely concerned about the ‘rush to judgment’ made possible by Twitter, and the hordes of twits. My concern more precisely is whether there is a separation between one’s professional life, and one’s private life. Should it matter to Ghomeshi’s career if he is somewhat sexually beyond the norm in his private life ? I personally do not think so, and am adamant about that. What bearing do his sexual preferences/perversions have on his ability to do his job to the best of his ability ? Absolutely none !!
commented 2015-04-17 20:53:53 -0400
why are they spendiing taxpayers money? why? do we have to?
commented 2015-04-17 11:52:00 -0400
Someone please take this dinosaur out to pasture like “old yellow”
commented 2015-04-17 00:40:38 -0400
The cbc is totally insane with the spending of tax payers hard earned money……..Time for an investigation into this crazy way these monies are used……Send them out on there own without public funds and see how long they will last…..Cut payments now !!!!…
commented 2015-04-17 00:31:00 -0400
Nice one Glenn.
commented 2015-04-16 21:17:50 -0400
The top news story today on CBC on line was the fact that at the Mike Duffy trial a witness who was a hired make-up artist testified that she was paid $300 to do both Mike Duffy and Stephen Harper for some event….so a deep ferreting was warranted to see if the taxpayer paid for it…..how much did the taxpayer pay today for makeup artists at the CBC?….How much each and every day?…..Goes to show haw thin the straws are at the Duffy trial that the CBC are grasping for …and….how the CBC assumes that they are more entitled than a senator to spend tax dollars on appearance and personal vanity when they present themselves to the public.
commented 2015-04-16 20:07:19 -0400
That professor has it right! How the hell do you say q I lower case on the radio? The CBC really are a bunch of idiots!!!!! The really sad part is we taxpayers are paying for these bunch of self righteous GOD’S. ( in their own little minds I might add)
commented 2015-04-16 18:08:56 -0400
My suggestion: “Y?” Don’t forget the question mark.
commented 2015-04-16 17:42:10 -0400
ici…………….how much did that one cost?… hubie when are you going to get back to me about that censorship?
commented 2015-04-16 16:52:57 -0400
What more can we say about the waste of taxpayers money at the CBC and Rad-Can. a shame.
commented 2015-04-16 14:20:12 -0400
One more nail in the coffin for the CBC tome to sell it and send the savings back to us in cash