Earlier this year, CBC ran a glowing profile of the only slaughterhouse in Atlantic Canada.
While Atlantic Beef Products isn’t a high-volume facility like those found in Western Canada, it’s a successful company that serves the needs of local farmers and consumers.
Embracing a diversity-is-our strength narrative, the CBC headline read, “Blessed beef a boon for P.E.I. company.”
Many of the employees are Muslim newcomers to Canada, but it was a statement from the company’s CEO that created some controversy on the island when he told the CBC that “all” cattle are slaughtered in the halal method, even though the Muslim population on PEI is about 2%.
Watch as I share what happened after I put in a call to the CEO of Atlantic Beef Products, Russ Mallard, to ask why his company is 100% halal especially given the tiny Muslim population on the island.
That call led me down a path of conflicting answers and eventually, non-responses that left me to conclude that it’s time for Mr. Mallard to talk turkey with the people of Prince Edward Island.