November 02, 2015

Conservatives need to learn to do this simple thing if they are going to start winning again

Brian LilleyArchive

Do you Facebook? Do you tweet? What about posting, sharing and commenting?

These are basic everyday terms and activities in our online world, but activities that conservative leaning Canadians are less likely to do when it comes to politics.

And that, my friends, could have been a factor in this last election.

Ipsos released a report last week that looked at social media engagement during the election campaign and it found Liberal and New Democrat supporters were more likely to push their political views on social media than Conservative Party supporters.

Only 15% of Conservative supporters said they were writing about politics on social media during the campaign compared to 18% of NDP backers and 19% of Liberals.

Liberals and New Democrats were also more likely to comment on political postings on social media.

But the really big imbalance comes in on sharing stories.

During the campaign, 34% of NDP supporters said they shared political content on social media. 32% of Liberals did the same, but just 24% of Conservatives.

That is a huge difference.

And when you consider that much of what was posted by the Liberals and NDP was all about stopping Harper, often posts filled with outright lies about his record, you know that is going to take a toll on the low information voter.

Think about it:

Your cousin Jim who doesn’t really pay attention to politics but is constantly seeing false postings about Stephen Harper turning Canada into a police state or taking protection away from all the lakes and rivers? Well, eventually Jim and other low information voters are going to take that in.

Conservatives need to get over being shy on social media. Like it or not, it is here to stay. It is part of life.

This study, by the way, also showed that Conservative supporters were much more likely to completely disengage from social media during the campaign.

Why would they do that and why are so many unwilling to push their political views? Liberals and New Democrats aren’t shy, so why Conservatives?

For the past several years I have heard anecdotally from people that lean conservative that they just don’t engage in political discussions online because it is too much hassle. The hatred and vitriol that comes their way when they do post is so intense and off-putting that they stop.

I get that. For all their talk of hating "divisiveness" and wanting to be "inclusive," you’ve never seen anything quite as divisive as a progressive dealing with facts that upset their worldview.

The facts of life are conservative. Reality is conservative.

As a movement, we have that on our side. I can’t say the Conservative Party always does, but conservative philosophy is sound.

As we deal with four years (and let’s hope it is only four years of Prime Minister Justin Trudeau) I want to do more here than just complain about his latest outrage.

We need to think, learn and build.

Part of that will be developing better social media strategies to spread a message that does resonate with Canadians. It will also require Canadians that support conservative ideals to stop being shy online.

You can start now by sharing this column on Facebook.


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commented 2015-11-02 21:33:45 -0500
According to a new survey from the Angus Reid Institute, released Friday, 29 per cent of respondents said Harper will go down in history as an “average” prime minister. Eighteen per cent said he will be remembered as above average, while five per cent said he will be seen as an “outstanding” leader.
commented 2015-11-02 18:54:00 -0500
A big difference is that a leftist can post outright lies on a page frequented by Conservatives and the Conservatives will try to engage him and try hard to correct the lie. A Conservative posts on a leftist page they are immediately pounced upon with vicious personal attacks and threats. I even had personal information and pictures taken from my page and posted to leftist pages to be smeared and spit at. Conservatives need to realize that politics in this country have descended to a level akin to war, largely because of the influence of foreign money and Americans sent by the Obama machine to grease the rails for Justin. Add to that an embarrassingly biased media and you have leftists in power for the next decade at least because idiots, euphemistically called “low information voters”, are targeted at every opportunity by the left. They count on idiots and it works!

Until Conservatives understand that if we fight these folks by being nice and with a toothy smile try to explain our position while being “above it all” we will lose. It’s simple, you bring a tulip to a knife fight, you’ll bleed…allot! If we can’t do the same to them then we will only win when there is no other option such as in the case of the Sponsorship Scandal. Fight fire with fire and attack the media since they are in bed with the enemy as well!
commented 2015-11-02 18:31:54 -0500
Arlene May, I found the same thing online. Very hard to reason with people who could not even explain why they hated Harper so much. We still see that here with the left wingers that are posting here with the same attitude. I have even asked some people face to face why they hated Harper and none could tell me why.
commented 2015-11-02 18:16:31 -0500
@ Brian boru…the majority of Canadians didn’t vote for Justin either.
commented 2015-11-02 18:12:40 -0500
Gail Dyer – the UN has been funneling money through the unions, for the past 10-years. This is why the Unions didn’t want to produce their records, because they are on the take.
commented 2015-11-02 17:30:23 -0500
There were a lot of Conservatives posting on FB on various pages. The problem is the left don’t want to read. They would respond with foolish statements but NEVER able to back them up with FACTS and SOURCES even when asked politely to do so. Then the name calling would begin. Many of us were blocked from Trudeau’s and Wynne’s FB Pages for speaking the TRUTH. They don’t want to hear what we have to say. I was blocked from posting on our local (Peterborough) Liberal candidate’s FB page (Maryam Monsef – now our MP) because she didn’t like the facts that I posted. She actually asked me a couple of questions and I responded with Facts and Sources. She removed my comments and then blocked me. She didn’t want her followers to read my comments concerning Trudeau. She repeated in the debates: “I will listen to you”. She forgot to add “if you are a Liberal”.

No, I think a good number of Conservatives posted on FB not only on their own FB page, but also on Group pages which were run by Conservatives. We presented FACTS and SOURCES for the most part and name calling was mostly avoided. Some people did use name calling and foul language – after a couple of warnings, they were often removed. I don’t know how much more we could have done.

I think there were certainly a few factors which contributed to a Conservative loss. Elections Canada, with their Liberal bias, made sure voting was made much easier for some students. They had a pilot project – they ran polling booths just outside some universities to get out the student vote. They knew damn well the YOUTH would vote for the legalization of marijuana and also for some of the goodies Justin was offering them to help with tuition fees. I am a senior and stood in line at an advance polling station for 1 1/2 hours. There should have been more EC workers to help. Add to that the LIES from the UNIONS, the LIES from the media, and the LIES from Trudeau during the entire campaign and before that. I think Harper actually did well to win almost 100 seats considering. How can the media be allowed to register as a third party advertiser with Elections Canada – at least their Union did. The media is NOT going to be impartial in their reporting when the Canadian Media Guild is advertising against Harper. This trade union represents 6000 media workers across Canada including the LIEberal CBC. To my mind, there was a lot of corruption in this election. Kathleen Wynne was very actively campaigning for Trudeau using our $$$$$$. She actually seconded some of her senior staff and her campaign team to Trudeau. I doubt very much that Trudeau and his Liberals paid for the senior staff. I would think that comes out of the pockets of Ontarian taxpayers. I also suspect most, if not all of her campaigning for Trudeau, used our $$$$$$.
commented 2015-11-02 17:18:13 -0500
I did try and have discussions on line. Often my posts were simply to get people to take a look at the facts for themselves but that was not what this election was about. The propaganda against Harper started to fuel an emotional response long before the election campaign was even on most people’s minds. Enough hatred was generated of anything ‘Harper’ that it became impossible to find reason. It was actually somewhat frightening to think that so many people could be so thoroughly manipulated to hate one person. It opened the way for anything negative to be believed but nothing positive. One poster even went so far as to comment, after the election was well past, that Stephen Harper trimmed $1.5million off his pension just to try and look good….but of course this poster had him figured out. It was insane. What I found was missing for me was hard core, difficult to be argued with, facts. So often conservative posters were drawn into inane arguments when their intelligence or claim to being human were being vociferously attacked with no shred of real facts to back up the attack. It became a matter of picking my battles when reasonable discussions could be found. It didn’t happen often. I kept waiting for the Conservatives to come out swinging but they never did. They could have at least countered the obvious lies and straightened out the half truths; put some doubt into people’s minds about what they had heard. I should have been seeing it on my computer early on. Something repeated often enough becomes the truth….especially when it just happens to be the truth.
commented 2015-11-02 16:21:39 -0500
KELLY ZAK, says “the Conservative Party…message”, really the mainstream media message, “was ‘we don’t care for the environment’, ‘we love Israel’, ‘we hate Muslims’, ‘we appoint criminals to the Senate’”. How so? Time for a reality check! The Conservatives didn’t dismiss the global warming hoax. But, how say you? Is man-made global warming real? Do you love or hate Israel? False narrative that the Conservative Party “hates Muslims”, but they did stand against terrorists and creeping Sharia law. But, what say you? Is Islam, which has religious, political and military dimensions, a religion of peace, according to the Qu’aran and the life of the ‘prophet’ Muhammad? What criminals were appointed to the Senate?
commented 2015-11-02 16:00:42 -0500
I was bashing NDP and Liberal on facebook before the election. I wasn’t too popular a few times. One NDP ad about Tom Mulcair that I bashed ended up to be very positive for Stephen Harper and the #1 comment. I laughed about that one. I also did this on the main stream media comments regarding political stories. If I got too many thumbs down I’d just delete the comment. You do have to have thick skin to handle the negative comments but overall it was a little fun.
commented 2015-11-02 15:03:06 -0500
" but I sleep well knowing you folks will NEVER again run this glorious country! "

Spoken like a true militant extremist. Sad what the Liberal party has turned into.
commented 2015-11-02 14:05:15 -0500
@kellyzak: I would agree there are some who hate Muslims. I do not however I am not sure what your problem is with loving Israel either? Then again that is part of the creeping mission. Talking up the racism of the others while ignoring the anti- Israel bias among some of the liberals and equating having a secure immigration policy as being somehow anti-Muslim. I’m not against Muslims but I am against anyone who would do us harm whatever they call themselves. Trying to use the drowning of the child in the media as an election issue was about the lowest thing I have witnessed so far.
commented 2015-11-02 14:04:39 -0500
Collins and warren. your comments back to me just prove my point. Continue to wallow in your perceived injustice. Continue to blame everything but your own inadequacies! We have a country to run. Insult me all you want but I sleep well knowing you folks will NEVER again run this glorious country!
commented 2015-11-02 13:51:14 -0500
Brian Boru . . . the “Thinking Folks” lost the Election because the FaceBook Zombies believed LIES . . . UNIFOR lied about Healthcare, the NDP lies about everything . . . they are for “Shared Poverty” . . . witness Alberta and Manitoba today.
The mostly younger FacelessBook Zombies bought the lies and the concept that a handsome 1%er had a brain . . . but the IRONY for me is the Fact that these same clowns are going to get the Bill for the next four years of lieberal insanity.
What is even more amazing, is the folks who live in Ontar-i-owe already know Canada’s future . . . THEY are living it!
commented 2015-11-02 13:42:49 -0500
Boru, you are the problem by saying the conservatives lied without offering any facts to back up your claim. That is the typical progressive argument when you hear something you don’t agree with. You puff out your chest and say you are stupid and then refuse to argue any further by attacking the person instead of the message. Justin laid out his plans, which will bankrupt the country, and all you can say is at least he was passionate about his ideas. That, however doesn’t mean his ideas were good ones. Come back to this “boutique website” (correct spelling by the way) in 2 years when you start to see the ramifications of your fearless leader’s policies and maybe we can have an adult conversation. This is not very likely based on your 3rd grade use of proper spelling and grammar.
commented 2015-11-02 13:39:39 -0500
You guys should be happy the Cons lost. If they had won, you wouldn’t be able to sit on here all day and whine about it. Now you have something to do for next four years.
commented 2015-11-02 13:08:25 -0500
I think that’s pretty naive. Some people have to learn the hard way, and some will never learn.
commented 2015-11-02 13:08:24 -0500
I think that’s pretty naive. Some people have to learn the hard way, and some will never learn.
commented 2015-11-02 12:59:57 -0500
Brian Boru – the conservatives lost, due to the UN using foreign governments, to fund an all out assault on PM Harper, for the past 10-years, that focused on demonizing the best PM ever. This is why the unions didn’t want to show their books, because they are on the take. Get ready to bend over for the biggest fleecing by a liberal government ever, in the history of our country. You voted according to what the unions, and foreign governments wanted. Now you will reap what you have sown.
commented 2015-11-02 12:58:07 -0500
Jimmy said, “So how do you explain the conservative that support the Conservative Party, but fucking hated Harper and how he did things. They are already sold on the conservative viewpoint, so the MSM is irrelevant.”

I don’t try. Of course there are some who hated Harper. There were not as many as you claim, but then you like to exaggerate. The MSM might be irrelevant for those particular conservatives, possibly, but have you considered that those conservatives that you say “fucking hatted Harper” might have developed that attitude somewhat in part because of the constant, literally day in and day out for 10 straight years, barrage of Harper hate from the main stream media?

What am I asking? Of course you don’t!
commented 2015-11-02 12:52:04 -0500
Brian Lilley, when will you losers ever get it? you lost the election because the majority of Canadians didn’t like the way you were running the country! Your lies and mean spirited attacks caught up with you. The fact you wrapped yourself in the flag while allowing soldiers to commit suicide all the while laid bare the fact you cared about nothing but yourselves! there was no “conspiracy” by the MSM as you guys are always pretending witih not a shred of evidence. you are a bunch of whiny malcontents that got handed your hat and good riddance to all of you. With the new rules of elections coming you will never hold power again. As for the fact liberals are “low information voters” wow what an insult! Doctors vote liberal. Lawyers vote liberal, soldiers and the police vote liberal and do you want to know why you were sent out to pasture this time? You lied. You lied about what you wanted to do to the country and Canadians simply had had enough. Keep posting on this botique website that is as popular as the funeral directors site and whine about how you were thawted by the MSM press! The truth? No one reads this stuff but real low information voters. Not too many either!
commented 2015-11-02 12:43:19 -0500
Kelly Zak said, "The message was “we don’t care for the environment”, “we love Israel”, “we hate Muslims”, “we appoint criminals to the Senate”, “we cheat in elections”, “we personally attack the opposition because we have nothing to offer”, among others. "

Sorry to burst your bubble, Kelly, but that was the main stream media’s message. You were accusing me on the “Like father, like son” thread of making up that the media is biased against Harper. This is a perfect example.

The Conservatives have done more for the environment than the previous Liberals, but the press lied. They kept claiming Harper did nothing for the environment, but that is an outright lie.

Yes, the Conservatives did say they “love Israel”. Please explain to me how this is a bad thing.

No, the Conservatives never said nor alluded to that they hate Muslims. This, once again, is a main stream media lie.

And as far as the Conservatives “appointing criminals to the Senate”:
1) there were also Liberals that were “criminals”, for instance, Mac Harb stole $230,000 in misappropriated senate expenses.
2) How can you blame Harper for not know ing in advance what a senator could possibly do in the future. To lay the blame on Harper for Mike Duffy is the same as blaming you for something bad your children might do in the future. It is unreasonable to blame someone for the future actions of another person.
commented 2015-11-02 12:38:27 -0500

Give me a break. If Harper won – the gloating, mocking Trudeau jokes and comments like “see, Canada is conservative” would have never ended.
commented 2015-11-02 12:35:21 -0500

So how do you explain the conservative that support the Conservative Party, but fucking hated Harper and how he did things. They are already sold on the conservative viewpoint, so the MSM is irrelevant.
commented 2015-11-02 12:18:21 -0500
Conservatism and Canada going forward
There is much prognosticating, huffing and puffing about the state of conservatism in western societies. Here in Canada we are now into the debate of who and what the new leader of the Conservative party of Canada must be to ‘articulate the conservative vision to Canadians’.
The next conservative leader is irrelevant. You cannot ‘win over’ an electorate that has become accustomed, even addicted, to being lazy and willfully ignorant. That person won’t be ‘won over’ in the first place.
Conservatism is based on the basic principal of individuals taking responsibility for their own lives and, through their own efforts, succeeding, or failing, with the least amount of governmental intrusion as possible. The majority of Canadians have been steadily rejecting that idea and instead opting for the easy (lazy) path of liberalism handouts and the notion that ‘the government has to do something about __________’. (choose your own leftist dog whistle cause ‘du jour’ to fill in the blank)
The majority of today’s liberal Canadians will never be swayed or reasoned to conservatism. They have been so conditioned to the liberal lie that government is the only solution, that individual freedom and determination is viewed as hateful. Of course we already know liberal politico’s, bureaucrats, unions and self interest groups are perfectly happy to enable and perpetuate that idea, and have raked in billions of tax dollars by doing so. The last election proved the majority of Canadians are tone deaf to reason and have eschewed critical thought, opting instead, to cheer wildly for empty platitudes and meaningless rhetoric (watch any of junior Trudeau’s campaign rally’s and you will see proof of what I am saying)
For those that expound great in depth dissertations of why Stephen Harper lost the election, I say to you, stop, all your hot air is making global warming worse. The reason is VERY simple. The conservatives lost because the mess the liberals created in the 90’s was fixed by the conservatives and the majority of Canadians didn’t want to hear about Canada continuing to be responsible, they wanted their liberal handouts back. End of statement. Full stop.
So, let’s ask the question, What’s to be done then?
P.J. O’Rourke summarized liberalism bluntly, and yet, perfectly;
“At the core of liberalism is the spoiled child – miserable, as all spoiled children are, unsatisfied, demanding, ill disciplined, despotic and useless. Liberalism is a philosophy of sniveling brats”
The situation in Canada is not unlike responsible parents financially cutting off an irresponsible child. Then letting that child fail in the hopes they will learn that their actions and choices have consequences, and that they have to make responsible informed decisions.
Conservative Canadians find ourselves in the position where we are routinely forced to bail out our liberal children only to watch them gleefully go back to the same liberal habits and thinking that got them into trouble in the first place. All the while looking down their nose and sniffing at those foolish, backward thinking, mean conservatives.
The solution is simple. Let our liberal children fail and truly feel the consequences of their simplistic choices and willfully ill informed decisions. The only way conservatism in Canada is going to be taken seriously is by letting liberal Canadians feel the full effects of liberalism without the safety net of conservative Canadians to once again bail them out from their disastrous decisions.
It is time for conservative Canada to separate itself from liberal Canada. It is no secret that the only reason eastern Canada has survived these last 10-15 years is because British Columbia, Alberta and Saskatchewan have been paying the bills keeping them afloat financially. And for our efforts we are now going to be abused and marginalized by those same liberal children, vis-a-vis, his highness, prince junior Trudeau.
Is separation a harsh drastic measure? Absolutely.
Does it have to be permanent? No.
The basic principal here is that western Canada needs to do what we can to protect ourselves, from what we all know is going to be an economic disaster, in the short term, so that there will actually be a future for Canada in the long term.
Much like Stephen Harper and Peter McKay doing the hard, and unpleasant, work of uniting the right so many years ago, we need to take the same approach for Canada. Look at any electoral map after the last election and you see, in vivid color, the divide in Canada. The only way to fix the divide in Canada is that first, both sides need to acknowledge there is a divide to be fixed. The only way to get to that conversation, in today’s Canada, is by going our separate ways for a while, to reflect on what was and what could be again. So that when the conversation of Canada starts again it is a conversation based in reality, rational thought and includes ALL CANADIANS AND PROVINCES FOR A UNITED CANADA, not some regional mish mash pitted against each other by politicians with agenda’s, media propagandists, union mercenaries, legions of bureaucrats and self interest groups.

So to you my fellow conservative Canadians I ask;
Are you ready to cut off our spoiled liberal children?
Are you willing to make the hard, responsible, decisions so that we have a future?
commented 2015-11-02 12:16:37 -0500
Brian not only all of what you say but the message has to be tailored to the younger demographic (ie under 35) and women where not only should they convey the message but say what it will mean to the demographic. Like Justin building up a huge deficit should always be accompanied by the comment that it is going to mean the younger generation gets taxed more than their parents and maybe tack on some real life examples as that is what communicates successfully to the Twitter and Facebook generation.

The Conservatives need to hire a social media guru today and setup an organization immediately for now and the next election.

After that they need to harvest a database from social media on people who can be influenced by conservative ideas during an election campaign. GOTV is no longer a bunch of phone banks begging people to get out and vote.
commented 2015-11-02 12:06:23 -0500
“the recent incident of Post Media endorsing the Conservatives, despite their editor being against it, and the Conservatives purchase of nearly all of their front pages across Canada is just more proof of how badly we need a public news outlet.”

What we don’t need is a tax funded left leaning propagandist machine such as the CBC. In this day and age there is no logical reason to mandatorily fund any media. For televised let the viewers pay for what they want to watch not force them into paying for something they may not want let alone watch. I have not watched CBC in years and resent having to pay for it.

Show me your proof Kelly, links, to back up your claim “the recent incident of Post Media endorsing the Conservatives, despite their editor being against it, and the Conservatives purchase of nearly all of their front pages across Canada”
commented 2015-11-02 11:58:36 -0500
If I hadn’t started watching the Sun Media a few months before it went off the air I might never had known about it or looked into it when it left and I would have been allot less likely to have known about the rebel. There are many people who are getting their info from their information from the web but still allot who get it from the nightly news. I would still love to see a TV station that presents the news from a conservative standpoint or if the CBC was split into competing interests. Until then maybe the rebel should take a few adds out on TV promoting this website.
commented 2015-11-02 11:58:17 -0500
Kelly I’m very aware of the Harper win not getting the majority popular vote. Yes he did win back to back elections and paid for his adds. Quite different that buying votes and support from media and unions and self interes5 groups.
The Conservatives just need to hold the course and thet values and they will win again.
They should have linked the federal Liberals to the Liberal disaster in Ontario.
Nor whinnying ar all, I’m retired and the Liberals will do more fore me 5han the Conservatives. I just need to stick my hand out.
commented 2015-11-02 11:56:42 -0500
You know what Conservatives need to do? They need to come up with a wonderfully popular, brainless tit to give all the other silly tits someone to vote for. That’s it. You can share all the stories you want, but once people decide to act like sheep, appeals to logic don’t have much effect.

Harper and his advisors had their chance. They could have countered the bullshit more effectively and come up with stuff (e.g. property rights legislation/making Turks ad Caicos part of The Dominion) during the campaign that would have sparked some enthusiasm in the population – but they remained flat, dull, and non-combative.

But so what. I’m looking forward to what’s ahead of us. My wife and I went out to a local pub for supper on Friday with a crew of our friends. There was a universal consensus among the tradesmen and small farmers at our long table that the only way to go from here forward was to get in on the underground economy. Everyone agreed that there was little sense contributing to the provincial and federal squandering of hard-earned tax-dollars, and, their attitudes ranged from indifferent to enthusiastic about the prospect of hard times being visited upon those who do pretend work in make-believe jobs.
commented 2015-11-02 11:49:55 -0500
Hyacinth that promise to increase CBC funding is a blatant purchase of the CBC support. An example of how the Liberals bought the election.
Global Warmists groups were funding the campaign against Harper as were unions. These threats to our democracy should be made illegal if they aren’t already.