August 08, 2018

Cue the outrage as Ford makes “buck-a-beer” legal in Ontario again

David MenziesMission Specialist

Come Labour Day weekend, Ontario Premier Doug Ford will fulfill another campaign promise making it legal once again, to sell beer for a buck-a-bottle, something that was prohibited under the Nanny Statist Wynne Liberals.


Why would the state implement laws to keep reasonably-priced beer out of the hands of its citizens?

Because in Ontario, alcohol is priced in accordance with something called the “non-discriminatory reference price,” which is bureaucratese for “minimum floor price.”

The ostensible policy reason for giving booze retailers a monopoly is “social responsibility” which translates into: “Only government, not the private sector, can be entrusted to sell a product that is potentially dangerous if misused.”

Does anyone buy that?

Fortunately, Premier Ford comes from a business background and is more attuned to the ways the free market economy works.

The usual suspects on the progressive side will no doubt spin this discount as a wicked thing, maybe even “racist.”

Oh, the anarchy that awaits should Buddy be allowed to buy a Budweiser for a buck!

Comments
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commented 2018-08-12 22:30:41 -0400
None of that is on offer.
commented 2018-08-11 20:43:23 -0400
Andrea…the tax is behavioural modification punitive (mostly to address the howling of MADD)….It is not mission critical to revenue….Cutting the overbearing bureaucracy makes more sense in terms of budget.
commented 2018-08-11 20:05:30 -0400
“Glenn Craig commented 21 hours ago
Oh but Andrea…all he has to do in order to keep the promise IS lower the tax….so don’t try to gaslight us with bullshit that it is an unattainable goal … "

But he hasn’t, nor given any indication he will (rather the opposite, he’s been careful to point out that the province is not giving out any financial incentives). This one’s pretty far out there. And, is it wise to even do so given the state of the province’s finances?
commented 2018-08-10 22:42:19 -0400 · Flag
Oh but Andrea…all he has to do in order to keep the promise IS lower the tax….so don’t try to gaslight us with bullshit that it is an unattainable goal …

HOW IS HE GOING TO DO THAT?”…..Baruch Obama
commented 2018-08-10 21:41:02 -0400 · Flag
Alberta Maga commented 20 hours ago
Andrew Stephenson it is not the breweries selling it at that price it is the bars and nightclubs. They lose some money to drum up other business. Pretty typical in many ventures. You have never had 25 cent wings before?

The minimum price in question applies to 355ml cans sold to consumers at retailers (ie, LCBO and its agencies, and the Beer Store), not draft beer or anything sold at licensed establishments, where the minmum price floor is STILL well below what you actually see in the real world, and unchanged. They could sell you a 1.50 pint if they wanted. Nobody does – I’ve seen down to about 3.50 but that’s the “loss leade” 25c wings type price. Why no lower?

“Glenn Craig commented 11 hours ago
Hey Andrea….al Ford has to do is lower the tax on beer and promise is kept”

But he didn’t lower the tax. Is that a promise not kept?

“Andy Neimers commented 19 hours ago
As I said before…. Let’s wait until post Labour Day and see what ensues… Ms. Stephenson’s “perceptions of reality” are about as valid as musing about “higher molluscs having extraterrestrial origin”… "

I found the octopus story fun too.

My perceptions of reality seem shared by a number of brewers, including some of those listed as not participating in the link I provided earlier.
commented 2018-08-10 10:20:56 -0400
Hey Andrea….al Ford has to do is lower the tax on beer and promise is kept. It is a punitive liberal behavioural tax and not all that significant for revenue….what are you so MADD about?………;-)
commented 2018-08-10 02:35:47 -0400
As I said before…. Let’s wait until post Labour Day and see what ensues… Ms. Stephenson’s “perceptions of reality” are about as valid as musing about “higher molluscs having extraterrestrial origin”…
commented 2018-08-10 01:20:22 -0400
Andrew and Sonny you go right ahead and let the government decide what you consume all the time. The rest of us prefer to think for ourselves.
commented 2018-08-10 01:18:45 -0400
Sonny Crockett who gives a damn what the beer companies whine about. Do you have something against the common man? If so then why?
commented 2018-08-10 01:17:17 -0400
Andrew Stephenson it is not the breweries selling it at that price it is the bars and nightclubs. They lose some money to drum up other business. Pretty typical in many ventures. You have never had 25 cent wings before?
commented 2018-08-09 23:46:04 -0400
Maybe he’s trying to promote beer rather than weed. Either way, I’m staying off the streets because we’ll now have twice the number of lunatics driving while impaired.
commented 2018-08-09 23:15:03 -0400
The barrier to entry isn’t the minimum price, but that production costs are more than a dollar per can. Nobody sells at 1.25. That tells us it’s not sustainable. Why would 1.00 be?

The big brewers flooding the market’s the only way it would happen, and even then, the bump in market share would only last as long as the promotion did. All the swill’s priced the same and people drink what they like (45 bucks for 24, 40 on sale … at the Beer store) you might lure more with a deeper discount but if you’re losing money on every can for people that will go back to their favourite brand afterwards, why bother? Never mind that the biggest brewers all part-own the beer store and they’d collude on pricing anyway.
commented 2018-08-09 22:36:00 -0400
Hey sour pussys of course the deliberately limited production players cannot meet this challenge. That is why they set the barrier to entry limit. Now that barrier to entry is lifted…provided you can enter anywhere betweenone dollar and the current barrier to entry price.

The only down side is that now there is incentive for any big brewery to flood the market and take a hit in the short run in order to bump back competition in the longer run.
commented 2018-08-09 17:47:08 -0400
It is a completely stupid idea that many beer companies don’t even support, but it’s Doug trying to appeal to the “common man” like when Rob Ford had those BBQ’s – give people free hotdogs and beer and they will vote for you.
commented 2018-08-09 16:02:08 -0400
Here’s a list.

https://north99.org/2018/08/07/a-list-of-beer-companies-refusing-fords-buck-a-beer-gimmick/

Number of companies that have accepted his challenge?
Maybe that one he did the photo op at, but they’ve said nothing since that offhand comment at the presser.

Which “clever” brewery is going to lose money just for a cheesy slogan? If the dodgy horse piss from the big guys who have the scale to produce dirt-cheap beer is well over even the old higher minimum price, what’s the actual production cost?
commented 2018-08-09 15:37:40 -0400
Really Andrew Stephenson…what is your dog in this race? Prohibition of alcohol was repealed in Ontario in 1927…why do they still have a communist (turned crony capitalist) supply system?
commented 2018-08-09 15:20:09 -0400 · Flag
Which “breweries” Ms. Stephenson?… May I suggest we all wait until after Labour Day and see what the truth is then?… I wouldn’t be surprised if some clever breweries take this opportunity to make “buck a beer” their priority…
commented 2018-08-09 13:54:32 -0400 · Flag
“Alberta Maga commented 9 hours ago
Andrew Stephenson it is not an empty gesture it is about less government and there are specials on drinks all the time here in Alberta. Now go back to your bubble. "

The breweries are on record saying that just the cost for taxes and cans is about 60c per, meaning the beer part of “buck a beer” has to be made, shipped, and retailed for 40 cents, which is completely unrealistic.

“It may well be. But on the other hand, it may just be a test – "

Having watched Doug Ford in action on council, and now in the premier’s seat, he doesn’t seem the guy that thinks ahead or formulates any sort of detailed long term plans of that sort. He’s rather more a guy who throws stuff at the wall and see what sticks, and, let’s be honest, he’s probably just as satisfied with a job well done on this as his core supporters will be, even if it achieves nothing concrete the symbolism is what matters. Reactionary damn-the-conhalf-assery and attention grabbing hijinks are his MO- he’s a salesman, not a strategist. When it doesn’t work, it’ll be met with a shrug (“Well, we tried”), or perhaps attacking the “fake news” media for one reason or another.
commented 2018-08-09 12:45:43 -0400
Clearly it must be racist or hate speech or something. If only the left were in power to save us from ourselves. Having the little people make decisions for themselves is very triggering to the tyrannical left.
commented 2018-08-09 09:32:27 -0400
“What’s hilarious is the people that think that this is anything but an empty gesture.”

It may well be. But on the other hand, it may just be a test – a first step in busting up the suck/lick-fest that has been going on for generations between the large breweries, distilleries, unions and the provincial government.

If he has balls and brains, he will do what needs to be done….if he doesn’t, The Beer Store and the LCBO will still be here, unopposed, four years from now.
commented 2018-08-09 02:18:49 -0400
Andrew Stephenson it is not an empty gesture it is about less government and there are specials on drinks all the time here in Alberta. Now go back to your bubble.
commented 2018-08-08 23:55:03 -0400
Andrew… calm down and have a drink on me.
commented 2018-08-08 22:35:53 -0400
“Oh, the anarchy that awaits should Buddy be allowed to buy a Budweiser for a buck!”

Allowed to, and able to, are two different things. The Beer Store’s got 24s of Bud on sale for 40 bucks, or 1.67 each, or 42 cents higher than the current minimum price. In fact, you’re hard-pressed to find any beer at all that sells for the current minimum.

What’s hilarious is the people that think that this is anything but an empty gesture.
commented 2018-08-08 19:25:16 -0400
ROBERT HEWGILL commented 1 hour ago
It’s still expensive. I remember when it was $1.25 for a six pack.
…………………………
Hey Robert, I thought that I was the oldest codger on the Rebel, you must be older than I am!
commented 2018-08-08 18:39:09 -0400
In the beer market there is thousands of times if not hundreds of thousands of times more buyers then there are producers… Ford has taken a step in the right direction
commented 2018-08-08 17:57:31 -0400
It’s still expensive. I remember when it was $1.25 for a six pack.
commented 2018-08-08 16:57:29 -0400
Time will tell.

There isn’t a brewery in Ontario that wants free enterprise. The large ones have had their monopoly cartel for years, and a hell of a lot of the small ones have been sucking up government grants like Hoovers.

So I hope this just isn’t one time grand-standing by Ford – but rather, an initial step towards a truly free-market sale of all alcohol in the province. Don’t bother scrapping the LCBO or The Beer Store. Just take them at their word that they are viable, value-for-the-dollar enterprises. If that is truly the case, they will have no problems competing in an open market.

His big mistake, to our detriment, would be thinking ahead to re-election…that’s what Harper did. Govern as if you might only have one kick at the can. Second terms are not rights, they’re merely bonuses.
commented 2018-08-08 16:29:04 -0400
Thank you Menzoid.
Out of everyone I spoke to concerning the sale of beer, none of them understood that this was a move to change the law and not so much about an actual buck a beer.
As someone who’s sold A-lot of booze in this province, I welcome the change to such laws, hopefully, this will lead to the cornerstone conversion.
commented 2018-08-08 16:25:26 -0400
Nice to see politicians honour their promises.
Now if he can roll back Kathleen the witche’s increase in gas prices that her crooked government put in place while in power and the medical tax imposed by McGuinty.