The number '69', regardless of context, was too offensive for the DMV.
According to the NYPost, Arnold Breitenbach of St. George sought a license plate with the designation CIB-69. He was awarded the Combat Infantryman’s Badge in the year 1969.
However, Division of Motor Vehicles audit manager Sherri Murray wrote Breitenbach a letter denying his license plate request.
“While your intended meaning behind the requested plate, CIB-69, is honorable, the Division of Motor Vehicles is required to follow Utah law when approving personalized plates,” she wrote.
“They’ve got Viagra (ads) all over the place. I can’t imagine myself sitting on the sofa with my parents when I was a little kid having something like that on TV,” Breitenbach said dismissing Murray's reasoning.
Breitenbach's appeal was denied in January. He decided against a further appeal, saying it wasn't worth his time or money.
He does, however, have a Purple Heart logo on his license plate.
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