Lush, the global chain of cosmetic stores, seems to be drunk with self-righteous virtue-signalling recently jumping into its latest cause du jour of transgender rights.
In addition to serving up BDS BS, Lush was supporting the same Hamas that targets members of the LGBT community for death, so it’s fair to ask, which is it Lush?
So far, it’s been radio silence but if they do indeed support those aforementioned initiatives, then effectively, the company is supporting the rights of a very tiny group at the expense of 50 per cent of the population.
The trouble with running a company based on social justice is that issues can sometimes be at polar ends of the ideological spectrum, making things a little messy.
Based on other sticky situations Lush has found itself in, it might be best for them to stick to the business of selling soap instead of sermons.