Earls Restaurants says they’re backing off their plan to outsource their beef needs to an American company, Creekstone Farms, based in Kansas.
Initially, Earls said the company would be sourcing their beef from the American supplier because they could not get enough “humanely raised” beef in Canada. What Earls says is humanely raised and what Canadians know to be humanely raised are two different things.
Earls wanted Canadian beef producers to submit to a shakedown by a certification cartel called Humane Farm Animal Care to certify their farms as humane and antibiotic and hormone free. Canadian beef farmers don’t need this. They never needed this. They are humane and safe. Canadians like us were rightly outraged and we let Earls know loud and clear what we thought of their decision.
It appears Earls is backing off. They heard your outrage and listened. Or did they?
I did what other media outlets didn’t. I put a call in to Earls spokesperson, Cate Simpson, to get the facts. Is Earls still demanding that its suppliers seek a certified humane designation? And if this is the case, will Earls continue to source their beef from Creekstone Farms in Kansas while they find enough farmers willing to pay the certified humane ransom? The answer is yes to both.
So to be clear, Earls is spinning. Nothing has changed. Earls is continuing to expect the best farmers on the planet to surrender to an expensive American stickering cartel when the Canadian Food Inspection Agency already labels Canadian beef as raised without hormones. Earls will also continue to buy American beef until Canadian farmers kneel before the certification mafia and kiss their rings. It’s a PR smokeshow. Earls will not be serving Alberta beef as we know it tomorrow.
It’s not bad enough that Earls called farmers inhumane. Now they think Canadians are stupid enough to believe these lies? We aren’t. We won’t fall for this.
I’m still boycotting Earls, first for disparaging Canadian farmers and secondly for lying to us.
Go to boycottearls.ca and sign the petition. Tell Earls to stop their virtue signalling and their PR smokeshow. Tell Earls to get perfectly humane Canadian beef back onto their plates.
I’ll take my steak with a side of garlic mashed potatoes. Hold the social justice, please.