According to ratings and sales figures for popular brands like ESPN, Marvel and the NFL, social justice just doesn’t sell.
In an interview with icV2, a news source for comics and games, Marvel’s Senior Vice President of Sales and Marketing said tastes have simply changed, noting that people weren’t interested in the diverse and female characters the company rolled out, turning their noses up at non-core Marvel characters.
This caused outrage and it seems he was forced to make a correction, which social justice warriors tend to demand of people.
Then there’s ESPN whose ratings have dropped significantly for what some blame on their clearly leftist political stances. Subscribers dropped by 87.8M and their Monday Night Football ratings dropped 12% since last season.
ESPN’s public editor Jim Brady acknowledged that the company’s more leftward move has effected their content and even goes on to say it’s alienating some viewers according to Newsbusters.
Ratings for the NFL have been in steady decline for some time, but last season saw a significant decrease in male viewers that some say coincides with Colin Kaepernick’s national anthem stunt in solidarity with Black Lives Matter.
The moral of the story is keep politics and social justice out of entertainment. People watch football and read comics to escape overbearing political messages, not to be bombarded by them.
Progressives may be loud but they don’t reflect the views of the majority of people, and that loud minority doesn’t put their money where their mouths are.
Businesses want to market their products to as many people as possible so catering to this small minority group is just bad business.