Ever since launching the @Canada Twitter account as “Canada’s voice to the world,” bureaucrats in the Global Affairs department seem to be making mountains out of molehills when it comes to tweets.
Through documents obtained under Access to Information laws, I encountered emails between employees in the “Social Media Division” of Global Affairs Canada as they tried to come up with a funny April Fool’s Day tweet for the account—a process that started 11 days before the prank-filled holiday was to take place.
One “senior social media analyst" was quick to answer the call for suggestions, offering up a few ideas worthy of a CBC Comedy writing gig.
- “How about a fake news release on how the new gov is planning to pass a law to ban April Fools… perhaps even replace it with a more politically correct event such as … consideration for others day.”
- "Canada to sue the Fonz for copywright (sic) infringement for using the expression Ehh.”
- “Canada to launch Beaver World, a themed amusement park to rival Wally World in the US”
- “Charlie Canuck’s Restaurants to start serving 3D printed poutine”
Apart from an “LOL” from one of their colleagues, it didn’t appear there were any other suggestions. After all, were any really needed with that comedy gold?
One suggestion, however, raised concerns that Americans might take it too seriously.
The idea was to post that Canada had found huge maple syrup deposits under the Canadian tundra, worth billions.
“I bet the maple syrup one would be taken seriously and picked up by media in the US,” the analyst said, however.
Because “we are talking about the people about to elect Donald Trump as president…”
Another colleague chimed in with a link to Rick Mercer’s “Talking to Americans,” wherein American streeters attempt to depict our neighbours to the south as morons.
And in the end, @Canada didn’t even post an April Fool’s Day tweet.