I honestly haven’t thought about what kind of razor I used in decades. Not since the last century.
But then I saw that now infamous ad by Gillette pop up on Twitter. It’s less than two minutes long, but that’s still very long for an ad, in an era of 30-second or even 5-second ads.
This ad (or "short film," as Gillette calls it) was directed by a young feminist woman named Kim Gehrig. Imagine having a middle aged male direct an ad for tampons. Why would you do that? Unless you were doing that for a very special reason, on purpose — and the purpose wasn’t to sell razors...
These videos reveal what she thinks of masculinity, and traditional ideas of feminine beauty, too.
NOTE: Some of her previous work can be very upsetting.