Canada’s newspapers are in deep trouble. It’s tough to compete with free, immediate media you can hold in the palm of your hand.
But here’s another problem: I’ll show you the front page of the St. John’s Telegram from a few days ago. The giant headline screams, “This is not OK!”
The managing editor wrote a front page article defending one of the women who works at the paper. Tara Bradbury had been writing about things like "micro aggressions at the volunteer fire department."
Do you think that’s a way to sell newspapers in St. John’s, Newfoundland? On the Internet, people criticized her article. Some fairly, some unfairly.
So Tara Bradbury wrote about THAT, too: “Hate, misogyny and sexism — all in a day’s work”. And that column yielded another round of ridicule. Readers said, “Women have had equality for years and this is about getting more rights than men;” “Feminism is destroying the concept of family.”
Those aren’t rude or hateful comments. Just opinions.
To Tara the Snowflake, though, they were outrageous. Her white knight boss agreed.
And that’s what his crazy front page article was about: It’s wrong to have those opinions, people of St. John’s!
The company just told its customers that the customers aren’t OK. That’s an interesting business model…
NEXT: TheRebel.media's Candice Malcolm joined me to talk about this St. John’s newspaper's odd way of engaging with readers!
PLUS: Senior Sun columnist Lorrie Goldstein and I discuss the National Energy Board and “social licence” for pipelines.