(NOTE: When this episode was taped, details about the van attack in Toronto were just coming in. The Rebel will have more on this story in the coming days. We extend our condolences and prayers to victims, casualties, their loved ones, and first responders.)
Time magazine used to be mighty, especially back in the 20th century. They still claim to have more than a million subscribers, but that statistic is two years old, and in any case, my guess is that those are deeply discounted subscriptions, perhaps even free, just so they can say someone “buys” the magazine.
But I checked Time's official advertisers kit. Do you know how many people buy a copy of Time magazine on the newsstand on any given week? In all of America?
Time is dead, but they still have a few legacy brands, like their "Man of the Year," and their "100 Influential People." It’s a clickbait thing. So they have a pop star, Cardi B. For the Boomers who have no clue who Cardi B is, they have Nicole Kidman. But is she really one of the 100 most influential people in the world?
Here's what Time magazine's puff piece said about one of this year's Top 100, Justin Trudeau — a grand total of 80 words:
There will be a few names globally that will become etched in our history books. They will be the names that mark the shift in our political landscape, when younger politicians took the reins and heralded a different type of politics. Justin Trudeau will be one of them. Youth alone is not remarkable, but winning over people with a message of hope and warmth, tolerance and inclusion, when other politicians the world over choose an easier route —that is remarkable.
Other than a CBC staffer, would anyone in Canada say that?
Now look at this tweet by Gerald Butts, Justin Trudeau’s life-long friend and his principal secretary:
@JustinTrudeau is one @TIME's list of the world's most influential people #TIME100
Butts was so proud of this. He tweeted about it again, later, too.
Tonight I'll explain why I think Butts did that, and what he accidentally revealed to the world.
Like any other teenager in Canada, Trudeau is obsessed by his selfies — and how many of his friends click “like”. This was Time magazine telling him they "liked him."
And to Trudeau, and his team, that’s more important than any boring old pipeline.
NEXT: Climate Depot founder Marc Morano and I talk about this year's Earth Day, which is more about empty virtue signalling than helping the environment.
THEN: Our own David Menzies comes on with an update on the Ontario provincial election, what the polls are saying, and Tanya Granic Allen's win in the Mississauga Centre riding.
FINALLY: Your messages to me!