Facebook has gone full Tumblr and won't allow an Australian anti-obesity ad on its site because some users may be offended by it.
According to The West Australian, LiveLighter, which has been using images for more than five years of a man gripping rolls of abdominal fat, has been told its advertisements have been rejected because they could offend sensitive people.
The social media giant told the company:
“Your advert wasn’t approved because we don’t allow adverts that reference body images in a way that may make some viewers upset.
“Adverts that refer to someone’s health or appearance are sensitive in nature."
WA Heart Foundation chief executive Maurice Swanson took issue with Facebook's decision.
“We are greatly concerned that Facebook has blocked the LiveLighter advertisements designed to address the epidemic of overweight and obesity. The same advertisements have been used extensively in other media.”
“In contrast, Facebook is more than happy to sponsor advertisements from junk-food giants directly contributing to the obesity epidemic we are seeking to reduce,” he added.
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