July 13, 2017

Facebook bans anti-obesity ad because it could “make some viewers upset”

Mike GwilliamRebel Columnist

Facebook has gone full Tumblr and won't allow an Australian anti-obesity ad on its site because some users may be offended by it.

According to The West Australian, LiveLighter, which has been using images for more than five years of a man gripping rolls of abdominal fat, has been told its advertisements have been rejected because they could offend sensitive people.


The social media giant told the company:

“Your advert wasn’t approved because we don’t allow adverts that reference body images in a way that may make some viewers upset.

“Adverts that refer to someone’s health or appearance are sensitive in nature."

WA Heart Foundation chief executive Maurice Swanson took issue with Facebook's decision.

“We are greatly concerned that Facebook has blocked the LiveLighter advertisements designed to address the epidemic of overweight and obesity. The same advertisements have been used extensively in other media.” 

“In contrast, Facebook is more than happy to sponsor advertisements from junk-food giants directly contributing to the obesity epidemic we are seeking to reduce,” he added.

What do you think? Let us know in the comments.

Comments
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commented 2017-07-13 16:23:16 -0400
Obviously MacDonalds and other junk food giants have a greater social license to advertise than does LiveLighter, because they have the bigger bucks for the payola. Pretty much shows that the ‘body image’ campaign is all about the dollar, as all SJW campaigns are.
commented 2017-07-13 13:10:47 -0400
For the first time, in the history of the world, it’s believed there are more people who are obese than there are people who are hungry. We either have too much food, or not enough people.