January 16, 2019

Why I've stopped being a Gillette customer after 30 years

Ezra LevantRebel Commander

I honestly haven’t thought about what kind of razor I used in decades. Not since the last century.

But then I saw that now infamous ad by Gillette pop up on Twitter. It’s less than two minutes long, but that’s still very long for an ad, in an era of 30-second or even 5-second ads.

This ad (or "short film," as Gillette calls it) was directed by a young feminist woman named Kim Gehrig. Imagine having a middle aged male direct an ad for tampons. Why would you do that? Unless you were doing that for a very special reason, on purpose — and the purpose wasn’t to sell razors...

TONIGHT I'll show you Kim Gehrig's videos for other products.

These videos reveal what she thinks of masculinity, and traditional ideas of feminine beauty, too. Frankly, some of her previous work is very upsetting.

The new Gillette ad has been watched more than 11 million times on YouTube, in just two days. There were over 200,000 comments. More than a quarter of a million people clicked “like” on it — and nearly 700,000 have clicked “dislike”.

So if the goal is to start a conversation, mission accomplished.

But if the goal is to sell razors to, you know, men, I don’t think that worked.

The Gillette ad is so rapid paced, conflating so many things — bullying, sexual harassment — into one giant stew called: men are awful.

The ad ends by giving you have homework to do. You have to improve yourself. You’re not really good enough to buy razors from Gilette. If you click on that link, it takes you to a message that reads, in part:

But turn on the news today and it’s easy to believe that men are not at their best. Many find themselves at a crossroads, caught between the past and a new era of masculinity. While it is clear that changes are needed, where and how we can start to effect that change is less obvious for many. And when the changes needed seem so monumental, it can feel daunting to begin. So, let’s do it together.

Yes, being "caught in the past." We have to get out of that old masculinity — you know, the masculinity that stormed the beaches on D-Day, or when, on 9/11, firemen and police ran into a burning building, rather than out of it, to save people.

That’s old fashioned.

After watching that ad three times, and learning more about the woman who directed it, and reading that awful Gillette propaganda website, and their pledge for a million dollars to reengineer what it means to be a man — I just don’t want to be a part of it anymore.

The bad news is: I checked out Schick, the Dollar Shave Club, and Harry’s Razor’s, and their corporate giants have previously come out against masculinity, too.

But I note they’ve all deleted those videos, tweets and press releases in the past 48 hours.

Despite the backlash, Gilette is still plowing ahead with their anti-male message.

And I don’t want to give a dime of my money to people who hate me, simply because of my sex.

NEXT: Michael Knowles from the Daily Wire joins me to talk more about the overwhelmingly negative reaction to the Gillette ad, and what it says about the concept of masculinity today.

FINALLY: Your messages to me!

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commented 2019-01-20 01:04:51 -0500
I recommend boycotting not only Gillette but all their competitors, too. I switched to an old-fashioned straight razor years ago and get a better shave than any of them plus a straight razor can last a lifetime if you take proper care of it. So there, feminism, put that in your pipe and smoke it!
commented 2019-01-18 13:23:56 -0500
“Kelly McFarlin commented 20 hours ago
Can someone suggest replacement options? Lifelong Gillette customer..but never will buy their over priced crap again… "

I suggest sharpening an ax. They hold a fine edge, will last virtually forever. and can be used like a straight razor. Nothing manlier. It will both put hair on your chest and provide a nifty way to shave it off!
commented 2019-01-18 11:14:44 -0500
Muscles maketh not the man. Toothpaste should always be changed frequently as what on has the other does not. Shaving? the only blade is the disposable “Bic”.
commented 2019-01-17 22:22:01 -0500
Kelly, mentioned it before, EDGE…. better razor, blades last way longer and also much cheaper
commented 2019-01-17 17:50:46 -0500
Can someone suggest replacement options? Lifelong Gillette customer..but never will buy their over priced crap again…
commented 2019-01-17 16:14:56 -0500
Another point Dan MacPherson,
You’d like making your own soaps because you have to work w a very dangerous substance called “lye”.
It is explosive if mixed wrong. It could eat through most substances.
Frankly, I’d get my spouse to work w that and when he’s done from out of his sand bag bunker I can add what I like.
commented 2019-01-17 16:09:18 -0500
Who piped up when guys started to be make up models?
Who said, “Stay away from the estrogen cream” to these cuckoo’s?
Yah, you pipe when when you get womansplained but heaven forbid an aggressive homosexual wants to define feminine looks.
You piped up with their athleticism, they’re overt suggestion you have to sleep with them.
But since some homosexuals were in the fashion industry telling us what to wear for decades now, you thought we liked it. Nope.
The image of a featureless beanpole is not feminine.
We’re short w curves on average. That doesn’t make the cut because some weird executives in fashion say so.
commented 2019-01-17 15:57:43 -0500
Dave MacPherson,
You’re hilarious!!!
That was an awesome post but I think you know who it intended that for.
I smell like citrus and a basket of roses already.
I loathe the body shop entirely.
I make my own soaps.
Another option if you guys want to ban proctor and gamble.
commented 2019-01-17 14:24:55 -0500
The most toxic males without question have to be those bloody muslims with their hairy unshaven faces. How come Gillette failed to feature them?? They’re not only toxic but they don’t buy razors!
commented 2019-01-17 14:24:49 -0500
The most toxic males without question have to be those bloody muslims with their hairy unshaven faces. How come Gillette failed to feature them?? They’re not only toxic but they don’t buy razors!
commented 2019-01-17 12:22:51 -0500
- I started using an electric razor about a year ago. The anti-White, anti-male agenda is pushed on children through the failing school system. They’ve be bombarding us with it through the mainstream media. Traditional values are being banned from the public square. Companies like Gillette see that boycotts are temporary things, they’ll take a hit in the short term but it’ll be worth billions of dollars in free advertising overall. Too many of us are walking around asleep to what’s going on around us. Socialist tyrannies needs enemies to steal from, enslave & murder as enemies of the state. They all had sellouts & useful idiots to make it happen.
commented 2019-01-17 12:03:16 -0500
Hopefully the edge from costco not made by them, much better razor and way cheaper.
commented 2019-01-17 12:00:23 -0500
Karen, try The Body Shop – they’re fabulous! They’ve got bath and shower gels, body spray, deodorant, etc.,

I used to buy Mennen deodorant, zest soap, dial soap etc., but until they’re a part of the non GMO project and are using all natural ingredients – they’re all cut off.

I don’t even buy m&ms, rowntree, Hershey’s, chocolates anymore either and the same thing applies to them, too. My Health supersedes the chemicals in the products.

commented 16 hours ago
I mentioned safety razors but do we have to sink all of Proctor & Gamble?
I understand if you HAVE to. But if you take away Old Spice, I’ll have to smell beer, smokes & swamp beast everywhere.
Thoughts from the peanut gallery?
commented 2019-01-17 11:48:23 -0500
Does my ‘toxic masculinity’ offend you lefty progressives?

Does it look like I give a shyte? LOL!
commented 2019-01-17 11:06:14 -0500
Some of you gentlemen should open up Barber shops like we used to have, where a guy can go and get a haircut and a shave (with a blade, not a razor), and talk about whatever you want. And no females allowed!

As for the feminist director, ‘I jiggle therefore I am’ – seriously??? And, ‘I kick balls. Deal with it’ – really? She certainly doesn’t represent me. I also object to her Gillette ad, and wouldn’t want any man in my life, or my younger nephews, to subscribe to these man-hating messages.

I agree with Michael Knowles that we need to see how serious this attack is on our culture. It is everywhere now, from marketing and advertising, to script-writing for TV and films, to education of children. This is more than just an irritation. When Gillette wants to ‘re-engineer what it means to be a man’, we are in trouble. We need to push back.
commented 2019-01-17 10:03:55 -0500
I too am sick of white men being portrayed as stupid, incompetent idiots in commercials. Every other race is portrayed as Alpha strong males always placed beside a unkempt slovenly looking couch potato idiot WM.
One would also notice every couple seems to be mixed race.
Debora my wife uses my old razors for that reason.
commented 2019-01-17 09:45:00 -0500
I remember when I first started shaving my legs when I was around 13-years old. Back then my family didn’t have the luxury of owing our own razors, so I borrowed my older brother’s, and wasn’t aware that he had changed the blade. I still bear the scars on my legs to this day. I learned the hard way, to never borrow another man’s razor!
commented 2019-01-17 09:43:34 -0500
Gillette – The best a fake feminist beta cuck can be !
commented 2019-01-17 08:31:52 -0500
Any company that supports virtue signalling beta cucks along with fake feminism gropers has lost my business ! Gerald Butts probably shaves little potatoes legs with Gillette .
commented 2019-01-17 07:27:35 -0500
Are razors the last straw? If it isn’t the same people , it’s certainly the same method that these environment and feminist movements are using to obtain their objective, which of course is total mind control over the population.
In the case of the plastic straw, they attack and or infiltrate a large corporation like Macdonald’s.In the case of Gillette, they create or extend their toxic masculinity narrative in some false hope that they can be seen as righteous and responsible corporate citizens.
In both if not all cases, the target corporation bends to the will of these groups in fear that their image will be damaged.
I hope people are becoming wise to these leftist tactics and serve notice to these corporate entities that many of their customers resent these lectures from the corporate pulpit.
commented 2019-01-17 03:05:08 -0500
Asian for Asian, African for African, White places for Everybody?

Who hasn’t noticed that open borders is a White ‘Privilege’?
Who hasn’t noticed that anti racist is CODE for anti White?
Who hasn’t noticed that diversity is CODE for White G-?

- STOP Anti White Torture and Murder in South Africa -
commented 2019-01-17 02:54:11 -0500
Andrew also tell me how letting MEN compete in women’s sports is benefiting women??
commented 2019-01-17 02:44:12 -0500
Andrew i mean ACTUAL Feminism , some women being given a token position does not count.
commented 2019-01-17 02:41:38 -0500
Andrew Stephenson come to think of it , you support Communist ideology and governments that lean that way, tell me which Communist governments that have come to full power were not ruled by MEN who treated women like garbage?
commented 2019-01-17 02:30:46 -0500
commented 2019-01-17 02:30:19 -0500
Andrew Stephenson what subset? And many women behave horribly, so go preach to them. And let me know when Gillette says a damn thing about Sharia.
commented 2019-01-17 02:28:36 -0500
Andrew Stephenson you claim you are a woman so your opinion does not matter , like when men comment on women’s issues. So follow the rules of your peers and zip it!!!
commented 2019-01-17 01:27:30 -0500
Off Subject…..Watching the CBC National spending 5 minutes criticizing Trump for maybe pulling the US Troops out of Syria too soon.
The ignorant CBC seems to forget that their fearless Boss Trudeau took Canada’s 6 Jets out of Syria over 3 years ago when he first got into office.

I used to respect the MSM, now I honestly believe that there is more accurate news in The Rebel comments section.
commented 2019-01-17 01:18:54 -0500
Look at Bill and Hillary Clinton. Here is a man who attained the highest position in the most powerful country and he still answers to his wife.
Now tell me, why didn’t he leave her?
Because some men love to be controlled and some women love controlling men, especially feminists.
commented 2019-01-17 01:00:55 -0500
Men who behave badly are D-Bags and it has always been thus. If they had a “don’t be D-bag ad” I might be on board. And no, I’m not going to stop using the term D-bag because if you look it up its an established term that in no way denigrates women but rather the men the term describes. Though I’m sure feminists everywhere are shrieking about their sacred, more important than anything, private parts.