Whatever happened to the Easter Bunny? I remember back in the day when a chocolate Easter Bunny was a cherished gift but have you seen the sort of chocolate treats that have appeared on supermarket shelves in recent years?
There’s Dora The Explorer and Diego, a Hannah Montana guitar and soccer ball, and Spongebob Squarepants.
Your Friendly Neighbourhood Spider-Man is now a chocolate-covered Easter treat along with lots of Disney characters that have nothing to do with Easter, and ditto for chocolate frogs, dogs, pirate ships and turtles.
But it gets worse as some manufacturers are now taking the “Happy Holidays” approach when it comes to branding Easter confectionary products:
Nestle and Cadbury who have removed the word “Easter” from their eggs because that might come across as too… Easter-ish!
Yet, while Cadbury is embarrassed by the E-word, the company is proud to slap the H-word on Easter chocolate packages so Muslims know their Halal certified chocolate Easter eggs are permissible to eat or drink under Islamic Sharia law.
Watch as I try to make sense of this Easter chocolate business.