Early November is poppy season, a time when Canadians wear the symbol to remember all those who fought in the First World War and in every conflict since.
Invariably, though, some insensitive retailer will prohibit the sale of poppies on its premises.
This year, the Diss-the-Veterans Award goes to Montreal-based Dollarama Incorporated.
As a private company, the chain has the right to accept or decline any charitable initiative but, in banning the poppy box from its 1,100 stores, Dollarama has surely stepped on a public relations third rail:
Most Canadians absolutely hate to see veterans being disrespected, be it intentionally or not.
Dollarama’s statement to CTV News doesn’t pass the sniff test, suggesting the decision was related to concerns about theft.
A phrase associated with Remembrance Day is “Lest we forget,” and sadly, it seems some people, like those running Dollarama, have indeed forgotten.