For members of Generation Snowflake, there’s no greater terror than the fear of missing out, or "FoMO" for short. That’s the acronym for this debilitating psychological condition which can lead to anxiety, a feeling of helplessness or even depression.
Whether it’s not having tickets to the latest Drake appearance or trying to get by with an Apple 6 smartphone, these days being behind the curve in any way can trigger FoMO.
I’m wearing this tartan ribbon to raise awareness about this serious problem as we head into the holiday season when many parents face the social angst of not getting the trendy toy of the season for their child before it’s gone from the shelves.
Watch as I tell you about the toy that’s triggering a FoMO outbreak this year, the Hatchimal.
And, it’s only going to get worse the closer we get to Christmas.
When everyone on Facebook is talking about Hatchimals, this compounds the desire to belong to the “in crowd” of those who were lucky or savvy or rich enough to acquire a Hatchimal.
Forget the flu. If you don’t get a Hatchimal for your spoiled brat on Christmas day, the FoMO factor looms large and there’s nothing more debilitating in our Selfie-World than the Fear of Missing Out.