July 06, 2017

Hudson’s Bay Company “adjusts” ad-buys to satisfy anti-Rebel Twitter trolls

David MenziesMission Specialist

The mental midgets at Sleeping Giants, an anonymous Twitter group, don’t like The Rebel, but instead of agreeing to disagree, they’re putting pressure on advertisers to pull ads from our website. 

The ostensible reason for the attempted boycott is that Rebel is too “extremist”, code-speak for holding a right-of-centre viewpoint.

A handful of companies are indeed opting to shun us, as is their right, but I wonder if they’ve considered who exactly they’re hopping into bed with?

This boycott won’t hurt us but it might hurt the companies that are acquiescing to the likes of Antifa, who probably aren’t the people spending money on their products.

Watch as I explain what the Hudson’s Bay Company for one, had to say about “adjusting” their ad-buying to prevent their ads from appearing on Rebel Media.

I single out HBC because as regular Rebel viewers may recall, I went to bat for them back in February while covering a protest by a loony anti-Trump group calling themselves the Peeved Beavers.

I put my money where my mouth was that day, yet the Bay is willing to shun those who are defending the store’s right to sell whatever they choose, opting instead to listen to the squeaky wheels who probably aren’t customers!

Yeah... makes sense to me, too.

Comments
You must be logged in to comment. Click here to log in.
commented 2017-07-07 00:31:23 -0400
“Drew Wakariuk commented 2 hours ago
Andrew Stephenson many have boycotted liberal appeasers as well, just because it was not reported by some MSM site or some Twitter group does not mean it does not happen. Your perception of reality is not very wide ranging.”

So, it’s not in the MSM. Please, enlighten us as to some examples of when this occurred.

“Drew Wakariuk commented 2 hours ago
Andrew it also affects the bottom line of the advertiser as well. So it is a double edged sword. "

They clearly feel that the risks of alienating the mainstream exceed that of Rebel readers.

’Drew Wakariuk commented 2 hours ago
Any ideologies or political differences aside, i never really understood why online ads were so valuable anyways "

They aren’t particularly valuable, but they’re the only revenue source a lot of websites have. That’s why traditional media has had issues with the decline of print.
commented 2017-07-06 23:19:49 -0400
Drew Wakariuk

Companies are FAR more likely to advertise with liberal leaning sites over conservatives ones.

Obviously one reason for that is that liberal websites typically have way more traffic than conservative sites – I am talking more eyeballs in the millions.

Less controversy as well as I indicated before.
commented 2017-07-06 23:13:22 -0400
Drew Wakariuk,

Walmart isn’t a department store, you dumb fuck.
commented 2017-07-06 22:51:36 -0400
Any ideologies or political differences aside, i never really understood why online ads were so valuable anyways , i have rarely ever paid any credence to one , and no ad will ever change my preference for Pepsi over Coke for instance.
commented 2017-07-06 22:49:34 -0400
Andrew it also affects the bottom line of the advertiser as well. So it is a double edged sword.
commented 2017-07-06 22:48:27 -0400
Jimmy Reece Wal Mart is not dying. And tell me that when Black Friday is going on. Lots of the dying stores were just too damn pompous and stubborn.
commented 2017-07-06 22:46:36 -0400
Andrew Stephenson many have boycotted liberal appeasers as well, just because it was not reported by some MSM site or some Twitter group does not mean it does not happen. Your perception of reality is not very wide ranging.
commented 2017-07-06 22:21:35 -0400
Janice Kay,

You do realize that the department store in general is dying. They all are. People don’t want to pay department store prices when they buy it online for cheaper. There is nothing HBC or Sears or JC Penny can do to stop their inevitable death.
commented 2017-07-06 22:02:47 -0400
“Janice Kay commented 2 hours ago
Andrew Stephenson, It doesn’t matter which companies remove their ads from Rebel Media. The site is supported by subscribers like me. It’s doing a much better job running itself than HBC is with it’s falling stock price.

Just sayin’. ’

Their ad revenue would be pretty substantial, and could possibly exceed subscriber revenue. Say 15,000 paid subscribers, a bit over a million bucks a year. However, ad revenue, at 100,000 page views per day, might be a couple hundred dollars per day, half a million to a full million per year de

The problem is that if your advertisers start pulling ads… you still have ads served. But, the lower quality ads that do get served are worth a lot less – there’s essentially a behind-the-scenes auction, and advertisers are willing to pay less for less well ranked websites. That drives the per-impression rate way down which can have very considerable revenue implications since it doesn’t just impact say, The Bay ads, but every impression on the site.

They may not necessarily need the money, but it does have an impact on their bottom line, perhaps briefly offset by the occasional jumps in casual readership due to notoriety, but not for long.
commented 2017-07-06 20:17:15 -0400
Drive By Dhimm…, I mean Jimmy, is at it again.
commented 2017-07-06 19:49:32 -0400
Andrew Stephenson, It doesn’t matter which companies remove their ads from Rebel Media. The site is supported by subscribers like me. It’s doing a much better job running itself than HBC is with it’s falling stock price.

Just sayin’.
commented 2017-07-06 19:49:32 -0400
Andrew Stephenson, It doesn’t matter which companies remove their ads from Rebel Media. The site is supported by subscribers like me. It’s doing a much better job running itself than HBC is with it’s falling stock price.

Just sayin’.
commented 2017-07-06 19:21:16 -0400
HBC (an acronym for “Here Before Christ” according to Jack London) has always been a company that barely hung on. They have always had poor management and were it not for the fact that they controlled much of North America at one time, they would have become as scarce as the beaver became back when they were overharvesting the buck-toothed rodent.

Since I haven’t shopped there in years, it will be no real hardship to not bother with them going forward. In short time, the free market with settle the score with them and unlike Christ, they won’t rise again.
commented 2017-07-06 19:07:30 -0400
Even if one liked the content here, I can totally understand why they wouldn’t want to advertise on The Rebel. Too much controversy and drama isn’t good for business by association.
commented 2017-07-06 18:05:31 -0400
Andrew,

Got to ask, to you finally get lucky off that dating site, or still wishing?
commented 2017-07-06 17:32:58 -0400
“Lloyd Nolan commented 3 mins ago
REBEL MEDIA , if you could post a list "

They won’t, because it’s embarrassingly long.
commented 2017-07-06 17:30:25 -0400
REBEL MEDIA , if you could post a list , or maybe FRASER MCBURNEY, one of our REBELS , seems to be proficient at finding out
commented 2017-07-06 17:27:56 -0400
50,000 Rebel readers vs 35 million of “everyone else” who could be offended by the association with the Alt-Right?

The meltdowns are quite amusing, really. The entire Alt-Right cause likes to pretend it’s more influential than it is, and gets really upset when confronted with reality.

I find it amusing when I’m served ads for Muslim dating sites at the Rebel. Guess that’s all that’s left.
commented 2017-07-06 14:47:18 -0400
Here’s a Yelp review from Deb P on The Hudson Bay Co, 11/10/2016. (Some other reviews were better):
This place is like something out of the 1950s, in terms of slow-moving, customer service and overall couldn’t give a damn about their customers – kind of like that British comedy show about a department store in the 1950’s/60’s, it was called “Are you being served”. Except that here, they don’t even ask if you need assistance; because there’s no one around and/or visible to provide assistance. They are all huddled together, generally out of view, moisturizing their hands or adjusting their clothing in the mirrors – anything other than being of assistance to their customers.

Good luck trying to find ANYONE at “service desks” to make your payment for purchases. If you make a scene, they’ll tell you its a “big store”. Hello? Excuse me? I have been to places in Asia, Dubai all over the world – in stores 2,000 times “bigger” than this place and they are well-staffed.

This place is a joke. It is a nasty shopping experience. If you are (a) retired or (b) independently wealthy enough to hang around the store all day to wait until someone decides to show up to take your credit card payment for purchases, good. If you are a busy person on a schedule, this place will drive you up the wall. I have made a personal vow to myself: I will never, ever grace their doorstep again, neither online nor in person. It is a miracle to me that this place is still in business.
commented 2017-07-06 14:33:30 -0400
Janice Kay, thanks for posting stock price for HBC – glad I don’t have any stocks in this failing company.
commented 2017-07-06 14:25:32 -0400
Check out the stock price for HBC according to today’s Globe & Mail. They have more to do than worry about Rebel Media.
Hudson’s Bay Co is sharply lower today, dropping $0.24 or 2.13% to $11.05. Over the last five days, shares have lost 2.90% and are down 16.22% for the last year to date. This security has underperformed the S&P TSX by 34.53% during the last year.
commented 2017-07-06 13:41:16 -0400
It’s fucking laughable if David actually believes that The Rebel is center right.

The Rebel IS extreme right/alt-right. The crazy Brietbart of Canada and yes, Canadian companies don’t want to associate with that.
commented 2017-07-06 12:29:58 -0400
Geez David, don’t you watch the news. President Trump grabs all women by the pussy and Ivanka is the First Lady since Melania is too busy. Should’ve handed that brain dead wanna be feminist a joint and told her to relax since she is obviously off her meds
commented 2017-07-06 12:13:10 -0400
I always thought the Bay was to pricey. I won’t waste time spending $$$ there again. It’s a shame really, they owe the Rebel after David’s previous post.
commented 2017-07-06 11:54:27 -0400
Hudson Bay Company no wonder they are going broke sounds to me like they are being managed by another Leftist nutwing!
commented 2017-07-06 11:21:27 -0400
Doing some background, I see the parent is HBC and that it is a global company. June 9, 2017, the company laid off 2000 Canadian workers as part of restructuring to save $350M. The president of The Bay is Alison Coville, I am sure she will be thrilled to receive correspondence ;)
commented 2017-07-06 11:15:08 -0400
It is hard to have any respect for a company and its people when they cave to the left wing bullying like this. The left are the ‘extremists’, there can be no doubt. The only problem is they are the ones in power at the moment, so the weak will bend. Stand up for Canada Hudson Bay Co. you should be ashamed.
commented 2017-07-06 11:04:52 -0400
I want the Rebel to post a complete list of companies doing this.

It would be my intention to contact them directly.
commented 2017-07-06 11:03:04 -0400
Who owns The Bay now? It used to be the parent company of Zellers, but I think The Bay is still a subsidiary of an American parent company. Much like Tim Hortons and Molson Brewery are.
commented 2017-07-06 10:35:06 -0400
Quality at the Bay isn’t what it used to be. The Bay could go the way of Sears any day now.
From The Ground Up