June 03, 2015

Is Maxim Magazine “Rebranding” Itself Out of Existence?

Mindy AlterRebel Blogger

One needn't be a Maxim reader - I'm not - to know that the magazine appeals to the sort of guy who likes its annual list of "hot" chicks. As the magazine’s new editor, herself a chick, explains to q radio show host Shad, she has subjected the rag to a "rebranding." 

In the "new" Maxim, "hot" no longer means sexually attractive ('cuz that's just soooo not hot). It has now been tweaked to mean "hot" in the sense of trendy/creating buzz. Hence, buh bye Candice Swanepoelhello Taylor Swift. (If there's a guy out there who thinks Taylor is "hot" in the old sense of hotness, I have yet to meet him.) Also, Taylor Swift ruminating on the significance of "feminism":

Honestly, I didn’t have an accurate definition of feminism when I was younger. I didn’t quite see all the ways that feminism is vital to growing up in the world we live in. I think that when I used to say, “Oh, feminism’s not really on my radar,” it was because when I was just seen as a kid, I wasn’t as threatening. I didn’t see myself being held back until I was a woman. Or the double standards in headlines, the double standards in the way stories are told, the double standards in the way things are perceived.

A man writing about his feelings from a vulnerable place is brave; a woman writing about her feelings from a vulnerable place is oversharing or whining. Misogyny is ingrained in people from the time they are born. So to me, feminism is probably the most important movement that you could embrace, because it’s just basically another word for equality.

Zzzzzzzzzzzzzzzz. Er, sorry, I nodded off there for a sec. 

Pace Maxim's chick editor, I can't believe that this "rebrand" - which would see Caitlyn Jenner, for example, as being the hottest of the "hot" - is likely to appeal to Maxim readers.

Who would find it appealing? The same people who read, say Oprah or Ms., I suspect.


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commented 2015-06-08 22:11:18 -0400
I remember the Man show. I thought it was funny as hell. I even admit to being entertained by the usual way the show’s credits were rolled (over video of girls in bikinis bouncing on trampolines). Now all we get is the View. What were we talking about?
commented 2015-06-07 13:24:56 -0400
Typical Hollywood Hypocrite. Sell your ass. Feel guilty. Hate the buyer.
commented 2015-06-07 11:48:20 -0400
Reminds me of that TV show we had in Québec back on TQS; a show for men with men by men…but will still appeal to women viewers as well…needless to say I watched 10 minutes of it and turns out it was a woman’s show disguised as a man’s show.
commented 2015-06-03 15:47:13 -0400
In my experience just about anything that starts out as cool tools for men that rebrands itself as feminist advocacy is toast…unless of course it can get funding from the Liberal Party….a notable exception is the CBC….but the infusion of taxpayer dollars to defy nature to that degree is enormous.
commented 2015-06-03 13:52:59 -0400
sitting at the barber and i pick up the issue and i shout out to him…hey what happen? what? I use to come here and go through the pic’s and now this? Do you not want me to come here anymore?