Transgender model and activist Munroe Bergdorf was dropped from a L’Oréal Paris UK ad campaign after a rant she made on Facebook about white people.
“Honestly I don’t have energy to talk about the racial violence of white people any more,” she wrote in a since-deleted post. “Yes ALL white people.”
“Most of ya’ll don’t even realise or refuse to acknowledge that your existence, privilege and success as a race is built on the backs, blood and death of people of colour,” she said. “Your entire existence is drenched in racism.”
On Friday, L’Oréal Paris UK issued a statement saying it, “supports diversity and tolerance towards all people irrespective of their race, background, gender and religion.”
“We believe that the recent comments by Munroe Bergdorf are at odds with those values, and as such we have taken the decision to end the partnership with her.”
Bergdorf didn't take kindly to being sacked and claimed her statements were taken out of context:
“I was addressing that fact that western society as a whole, is a SYSTEM rooted in white supremacy — designed to benefit, prioritise and protect white people before anyone of any other race.
“Unknowingly, white people are SOCIALISED to be racist from birth onwards. It is not something genetic. No one is born racist.”
The triggered transgender model then encouraged her followers to boycott L’Oréal:
“If you truly want equality and diversity, you need to actively work to dismantle the source of what created this discrimination and division in the first place,” she wrote. “You cannot just simply cash in because you’ve realised there’s a hole in the market and that there is money to be made from people of colour who have darker skin tones.”
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