After 67 years, Mad Magazine is folding, and Alfred E. Neuman, Mad’s somewhat disturbing-looking mascot known for but one quotation – “What me worry?” – well, he should be very, very worried right now, because ol’ Alfred and the rest of the staff at Mad are going to be on the unemployment line.
I grew up reading Mad. Every issue was like Christmas Day, it would only have been better if Mad were printed daily rather than monthly, although that would’ve proved challenging to its consistent excellence.
A magazine that was once a licence to print money is now being laid to rest. Yes, the print business in this day and age of the Internet and social media is a sunset industry. The glory days or periodicals are long gone and they’re never coming back.
But I think in the case of Mad Magazine, there was another factor at play in its unfortunate demise: namely, the world in which we live is now beyond parody.