I tell you from time to time how many viewers we have, that we have over 1,266,000 YouTube subscribers. You probably get tired of hearing it. It probably sounds boastful, and I guess it is.
A small chorus of haters smears us all the time, but for every hater, there are a hundred fans. I can see this every day when I look at the likes versus dislikes button on every YouTube video we do. It is not rare for our stats to be 100 thumbs up for every thumbs down.
And then there’s just the raw view count:
Nearly half a billion views on YouTube, two billion minutes. And even more than that on Facebook and Twitter. That’s just huge.
And our viewers average age is just above 30 years old — the average viewer at CBC The National is around 65 years old. I’ve got nothing against people who are 65 years old, but I’m just saying: for all of the CBC's cringe-worthy efforts to seem relevant and hip, it doesn’t work. On any given night, less than 1 per cent of Canadians watch CBC News. But 100 percent of us have to pay for it.
But back to us, if I may:
Well, they did a study about the Canadian media called the DIGITAL DEMOCRACY PROJECT Research Memo #1 Media, Knowledge and Misinformation.
Let me read to you a few of the study’s political findings. Here’s one:
Alternative media sources that cover politics from an ideological perspective (e.g. The Rebel, Post-Millennial, Rabble) do not crack the Top 20 news sources in the survey. However, they enjoy more prominence on Twitter among users of the top Canadian political hashtags who share links to news sites, which is an indication that the conversation on Twitter does not necessarily reflect the perspectives of the Canadian population at large.
Can you I read you my favourite quote from the whole study?
Survey respondents who read or watched more traditional news media were less likely to express uncertainty about policy questions than those with low consumption, but more likely to give an incorrect response.
So if you’re watching the CBC and CTV and Global and reading a mainstream newspaper, you’re more likely to get your facts wrong, but you’re more likely to be extra-certain about yourself.
Ignorant AND arrogant. Yeah, that rings true. Sounds like a perfect description for the Media Party.
I’m skeptical of some things in this study. But really my point today is to show you how we’re doing.
One chart asks people:
Have you consumed certain media content in the past week?
Forty-two per cent of Canadians say they watched CBC for some moment in the past week. CTV and Global News are up there too, in the mid and high thirties.
Then there's 23 per cent for the Globe and Mail, 21 per cent for the National Post, 20 per cent for the Toronto Star, the largest newspaper in Canada by circulation.
And look at The Rebel: 16 per cent. As big as Maclean’s, the hundred-year old magazine owned by the Rogers cell phone company, stuffed with government bail-out money.
We were literally born four and half years ago. We live on a shoestring. No corporate money, and no government money.
There's a lot more, including that we're among the most frequently shared websites despite not placing in the top 20 news sources.
I actually think it’s our time to shine — and apparently, millions of Canadians seem to agree.
NEXT: Barbara Kay joins me to talk about how the discontinuation of a grant to a Vancouver "rape relief" organization "shows that trans activism is an attack on women."