NFL ratings have been in a steady decline for the last four years, but this year seems to be much worse which has people wondering if Colin Kaepernick’s anthem protest is turning viewers off.
The San Francisco 49ers quarterback stirred controversy when he refused to stand for the national anthem to show support for the Black Lives Matter movement. They believe there’s racial injustice in the U.S. and apparently, he thinks protesting the anthem is the solution to the problem.
According to stats, ratings for Sunday Night Football on NBC are down by 10% from last year, Monday Night Football on ESPN is down 19% and ratings on CBS and NFL are down 15%. This accounts for millions of viewers tuning out after several other players followed suit by either staying seated, kneeling and even raising the black power fist in solidarity with Kaepernick.
Some reports cite different reasons for the ratings decline like for example, that millennials are watching less cable television and ratings have been down for the last four years but I’m not buying it.
These ratings declines are in the double digits and I don’t think the average citizen cares about whiny social justice warriors.
We watch athletes to see them play, not to hear their political opinions and eventually if this keeps up, people will continue to find their entertainment elsewhere.