Advertising long ago fell to the tyranny of political correctness making it so that if you need someone to play an idiot in an ad, you better make sure that character is a male.
But now apparently certain facial expressions in ads are “triggering” and offensive as noted in a Yahoo.ca piece that examined a “degrading” makeover ad campaign from the Ontario Lottery Corporation for its scratch ticket game, Instant Bingo.
No, the OLG didn’t have some tart posing in a bikini made out of scratch tickets or something. Rather, a woman raised her eyebrows and smiled after winning a sum of money.
The unhinged social media comments from the usual suspects tell us the ad is offside for being “sexist”.
In the aftermath, OLG issued a statement and promptly pulled the ad, yet another entity capitulating to society’s lunatic fringe, but why is this even an issue?
Far be it for me to go to bat for Ontario’s scandal-plagued gambling monopoly but even they don’t deserve to get raked over the coals for a completely innocuous ad campaign.