Sometimes professional sports teams tweak or redesign their uniforms, ostensibly to move more merchandise to fashion-conscious sports fans. But then there’s the elite Spanish soccer club, Real Madrid.
They sort of “altered” their logo too. Not on jerseys the team will be wearing and selling in Europe but rather, their new crest is meant for Middle East soccer fans.
If you look really hard at their logo, you’ll spot a tiny cross. Real Madrid doesn’t want to upset the “cultural sensitivities” of soccer fans living in non-Christian-majority countries.
As a private entity, Real Madrid can do whatever they want and it seems this self-imposed cultural censorship is indeed a business decision. Apparently even a teensy-weensy bit of Christianity on a soccer logo in the Middle East might prove toxic for the bottom line.
The only surprising thing about the logo re-do is that they didn’t go “full Sharia” and substitute the cross for a crescent moon
Just imagine if a professional Arab soccer team decided to remove an Islamic symbol from jerseys for sale in non-Islamic markets. Can you hear the cries of “Islamophobia” already?
Its ironic that Real Madrid’s contempt for its own Christian roots is being done in the name of “cultural sensitivity” considering most of the Middle East is unforgiving when it comes to religious and cultural minorities.
Persecution, torture, enslavement, even murder - it’s not like there’s a whole lot of sensitivity happening in that neighbourhood.