March 04, 2019

Rotten Tomatoes makes not-so-“fresh” changes to ratings after backlash against feminist “Captain Marvel”

Ben DaviesRebel Host | Rebel Reel Reviews

Over the last 20 years, Rotten Tomatoes has grown from a small movie review website invented by three Berkeley undergrads to a massively influential enterprise owned by a huge corporation.

Its influence has increased as well: A great rating ("fresh" as opposed to "rotten) at Rotten Tomatoes will be cited in movie and Netflix ads, and play a role in how well the film is received, performs at the box office and later, in sales and rentals. But now, many longtime users are giving the site's latest decision a "thumbs down."

Rotten Tomatoes has always featured a mix of reviews and ratings by professional critics and ordinary people. But this week, as Polygon reported:

Rotten Tomatoes has made major changes to its audience rating system, the movie review aggregator announced today. Those changes include eliminating the ability to leave an audience member ["Want To See"] review before the movie is released to theaters, i.e., before it could have an audience. (...)

The site’s audience scores have been high-profile targets of review-bombing campaigns, the practice of tanking the audience review score in an organized wave, usually over an ideological disagreement with the movie’s creators or its perceived content.

What brought on this change after all these years?

I think it's because of the hotly touted (and criticized) upcoming movie Captain Marvel, in which the titular character is being played by a female actor — who went around making racist, anti-male comments.

As we've seen, the reaction from both comic book fans and average people to this casting decision was a resounding, "Huh??" A lot of consumers sick to death of the politicization of pop culture icons responded by lowering the movie's "Want To See" score at Rotten Tomatoes.

And Hollywood can't have that, right...?

Comments
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commented 2019-03-07 12:01:51 -0500
It’s a review site. It’s a place where you review movies you’ve seen, not tell people you don’t want to see it.

It IS conservaitves that get frothy at the prospects of a female protagonist.
commented 2019-03-06 01:45:54 -0500
Andrew Stephenson my apologies! I guess fighting back against SEXISM AND RACISM is a Conservative thing. LMAO!
commented 2019-03-06 01:43:57 -0500
Andrew Stephenson the fact you said it was political and assumed they were Conservatives proves your bigotry quite nicely by the way.
commented 2019-03-06 01:41:58 -0500
Andrew Stephenson they were posting if they would go see it or not. And she spewed hatred on people and they took offense. IT WAS NOT POLITICAL IN ANY WAY!! So go preach to her. As usual you are fine with hatred and bigotry of certain types ,that is not Equality.
commented 2019-03-05 23:37:26 -0500
“Alberta Maga commented 22 hours ago
Andrew Stephenson maybe Larson should not have demonized her target audience. What makes you think they are only Conservatives? Other than your own bigotry i mean. "

You go to Rotten Tomatoes to get movie reviews, not spew political hatred on actors. Most people couldn’t’ care less about the politics underlying a movie. they want to know if it’s good or not.
commented 2019-03-05 02:00:22 -0500
Sad that John Wick is too dense to realize that Larson is the one spreading a hate agenda while he acts like everyone should just take her crap. PATHETIC!
commented 2019-03-05 01:57:08 -0500
John Wick they have been doing this for a long time now, why are you suddenly concerned? And they are saying if they want to see it Champ, her ignorance is making people not want to. Is that hard for you to figure out? Maybe you and Andrew should figure it out that heavy progressive BS does not sell well.
commented 2019-03-05 01:53:45 -0500
Andrew Stephenson maybe Larson should not have demonized her target audience. What makes you think they are only Conservatives? Other than your own bigotry i mean.
commented 2019-03-04 22:29:36 -0500
Are you kidding Ben? LOL.

People shouldn’t be able to give reviews for movies they have had no chance in seeing to fulfill a hate agenda.

Must have been a slow day for you and you were desperate to come up with anything, so you posted this drivel.
commented 2019-03-04 14:02:37 -0500
How dare they trample on the divine right of triggered conservatives to spam scathing “reviews” of a movie they coulnd’t possibly have seen?

Next, Yelp will take away their right to trash restaurants with vaguely similar names to one, hundreds of miles away, that refused to serve some Conservative hero. The nerve!
commented 2019-03-04 13:42:43 -0500
93 days with no sign of a hammer falling.