Social Justice Warriors have been ruining sports, and it's not stopping anytime soon. The latest strike is against the LPGA tour where last week it was announced they would be changing their dress code to require the ladies on tour to dress more modestly.
Officially banned are plunging neck lines, tight leggings as pants, and no more short skirts.
Despite this seemingly conservative move, this seems like an SJW maneuver to try to limit the sex appeal of the tours' most attractive athletes because that’s sexist and misogynistic.
But is it?
At least two professional golfers, Lexi Thompson and Paige Spiranac, are not happy about the changes to the dress code.
Watch as I show you the cheeky response from Thomson, the number three ranked female golfer in the world, and the more poignant critique from Spiranac.
According to numbers compiled back in 2011 by Sports Business Daily, fans of the LPGA tour are 63 per cent male while fans of the PGA tour are similar at 64 per cent male. If men are your primary marketing audience, why give them another reason to change the channel, lower ratings and dry up your corporate sponsorships?
Current HBO and former ESPN sports personality Bill Simmons summed up the difference between why women’s sports like golf and tennis get decent viewership compared to women’s basketball and the WNBA stating back in 2006:
“Well, the vast majority of WNBA players lack crossover sex appeal…. The baggy uniforms don’t help.”
And neither will this change to the LPGA Tour dress code.