We used to see racism in separate water fountains, segregated schools, and lack of job opportunities due to the colour of people’s skin. Now, some people see racism in an ad for a clothing line that is actually meant to empower girls.
Have a look at this ad and tell me if you can see what is so racist about this photograph.
If you’re normal, probably nothing. But if you’re an outraged social justice warrior type you saw it right away.
A white girl leaning on a black girl caused a rush to social media to express outrage and gin up controversy with the assistance of the media echo chamber.
It happened on Twitter after Gap Kids pushed out their new “ED” line, clothes developed along with Ellen Degeneres with funds to be donated to a girl’s charity.
It was a good news story that went bad with outrage so strong that ultra PC GAP felt it wasn’t worth it so they pulled the photos down. The campaign will continue as will the charity dedicated to economic literacy for girls but the ad with cute girls hamming it up for the camera, won’t.
If you think I’m exaggerating, watch my video to see the social media barrage Gap faced.
I get why Gap shut it down. They’re in the clothing business and don’t want controversy. They were trying to promote a positive initiative and instead were smeared with one of the worst claims that you can face; racism. But was this racism?
No. The two girls at the centre of the controversy are sisters and part of a group called Le Petit Cirque. Founder of the group, Nathalie Yves Gaulthier, says they’re saddened by this. In a statement on the group’s website Gaulthier writes:
“The child in the ad is not an "armrest," she's the other girl's little sister, they are a very close family. The child is a very young Jr member with Le PeTiT CiRqUe®, a humanitarian cirque company, and therefore a wee shyer than the more seasoned older outgoing girls.”
Maybe I’ll never fully understand race issues in America but I do know if we want to get to a point where race doesn’t matter, jumping to conclusions based on a photo of strangers we know nothing about, won’t help.
Social justice warriors say they want to end racism but their actions do the opposite.
Martin Luther King Jr. was right when he said people should be judged by the content of their character, not the colour of their skin but social justice warriors do the opposite.
Their backwards thinking and perpetual outrage will keep racial tensions high rather than bring people together.