May 10, 2017

Social media FAILURE: Liberals spent $10K on an NHL Snapchat filter and fewer than 900 people used it

StaffRebel Columnist

The federal Liberals spent at least $14,000 (US) on Snapchat filters to mark events for Canada's 150th anniversary.

According to iPolitics, a research question submitted by Conservative MP Michelle Rempel turned up the dollar figures for the location-based social media photo filters. These filters are optional and can be used by people on location at an event when sharing photos or videos on their mobile phones.

The filter for an NHL 100 event in Toronto on January 1, 2017 cost taxpayers $10,000. The document revealed only 859 accounts had used the filter which resulted in 43,086 views.

Other filters costing between $19 and $536 were used across the country for New Years celebrations.

Also laughable was an Iqaluit filter that cost $114 and was only used 3 times.

SOUND OFF in the comments: if someone in the private sector used this much money and got these results, what do you think would happen?

Comments
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commented 2017-05-10 14:43:56 -0400
Once again, Trudeau’s Liberals are clueless to what Canadians want.
commented 2017-05-10 12:48:16 -0400
Bet they spend more than that on Toilet Paper to wipe their mouths on and get rid of old BS remnants.
commented 2017-05-10 12:05:19 -0400
Meh.

If all the Librano government wastes is $14,000 on Snapchat filters then we can celebrate.