March 23, 2015

Starbucks baristas won't write 'Race Together' on coffee cups anymore

Rebel Staff

Good news. Baristas will no longer be writing 'Race Together' on your coffee cup and will go back to simply spelling your name incorrectly.

Starbucks CEO Howard Schultz says the cups were 'just the catalyst' for a larger conversation about race.

The campaign was an attempt to get customers to talk about race with their baristas and each other.

Starbucks spokesman Jim Olson says the decision to stop writing on cups was not due to backlash.

“Nothing is changing. It’s all part of the cadence of the timeline we originally planned,” Olson said.

Starbucks' “Race Together” campaign was met with extensive criticism from critics and fans alike.

“While there has been criticism of the initiative – and I know this hasn’t been easy for any of you – let me assure you that we didn’t expect universal praise,” a memo from Howard Schultz read.

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commented 2015-03-25 03:59:06 -0400
Open letter to Mr. Howard Schultz (chairman and CEO of Starbucks)

Dear, Mr. Schultz

So you would like your STARBUCKS staff to discuss race with their customers?
You seem to require some stimulation on the matter, so I have some remarks and comments that I’d like to make.

Let’s talk about how it can’t possibly be in anyone’s best interest to discuss skin pigmentation. If you are not happy and content with who and what you are, then your size, shape, colour, creed or affiliation will become a dartboard for the world: your inner self is your outer self. You cannot interrogate or legislate others into seeing you differently, that is called human nature, not racism. RACE: If anyone should hate themselves or others BECAUSE of skin colour, then they do so because they refuse to better THEMSELVES and because they dwell eternally on the negative and blame everyone but themselves for the way they choose to think. RACE: Let’s talk about how today’s western population (black & white) is held in bondage by black race baiters and stupid white liberals who feed their hate and guilt by never allowing a healing environment to flourish because they can’t stop picking at the scab. It makes finger pointers and opportunists look like the hectoring spouse that doesn’t know when to shut up.

Mr. Schultz, it might be prudent to take a lesson from Barack Obama, former community organizer and present leader of the free world. No one seems to bring up the subject of race and race relations more often than this man…and the results speak for themselves.

Excerpt from M.L.K speech:
I have a dream that my four children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character. I have a dream today.

Well I, too, have a dream Mr. Schultz and it has nothing to do with colour:
My dream is that thin- skinned people everywhere, black, white, green, red or purple, I don’t care, thin-skinned religious and political fanatics, thin-skinned leaders and thin-skinned followers. The thin-skinned rich and the thin-skinned poor will all develop a thick outer skin that cannot be penetrated by words, deeds or malice whether implied misspoken or intended.
That all the thick-skinned people of the world can join together and let out a big guilt free laugh at each other without fear of injury or death, that we can all complement each other on our strengths without fear of appearing weak or vulnerable and we should be able to point out each other’s weakness and failings without being called cruel and insensitive and that we can all look each other in the eyes and try to see what’s beneath the surface—- for that is where the real humanity lives or hides.
Yes; I have a dream too Mr. Schultz: that I as a WHITE man can walk into a STARBUCKS, order my coffee ‘BLACK” and then retire peacefully to my favourite chair, and the only ones who won’t like it are those who prefer cream—-or those who insist on dredging up the tired old topic of race—-again and again.

Mark Wolfe,
commented 2015-03-24 11:37:29 -0400
As a business systems auditor I find this to be a fascinating study in ill-conceived marketing. Execs of major corporations need to understand that stepping into the political ring for some cheap PR has risks. First you have to have a viable exit plan in the event the campaign backlashes – Starbucks didn’t they went silent and that is as bad as confirming the accusations of your detractors. Second, this CEO lost touch with his customer base – Starbucks is premium priced upscale market , their primary customers are in a financial bracket which is isolated from the issues of race disparity – and they certainly do not want service staff lecturing them. Epic PR fail all around for corporate dabbling in PC politics – so this is a good thing – maybe other corporations will shy away from political correctness and just mind the business.
commented 2015-03-24 10:52:19 -0400
Anything to take offense over…
commented 2015-03-24 10:24:57 -0400
As a collective group we should be looking for the things that unite us; not the things that divide us!
commented 2015-03-24 04:48:59 -0400
I don’t know what I am supposed to say in any conversation Starbucks wants me to have about race. I mean, aren’t we all mixed race of one sort or another?

Oh, I know, you look at my name and recognize it as the name of a village in Scotland and so you assume I am white.

But what is white? My hair is strawberry, my eyes blue, my skin ruddy. But so what? That is colour and it just means that my people hail from a northern clime.

But look a little deeper and you find that village in Scotland is neither a Scots nor even a Gaelic name but a Pictish name. The Picts were the indigenous people of Northern Scotland who intermarried with the Gaels and the Brits and so, despite my colour, that makes me very mixed race.

So now who’s prejudiced?

I can’t help thinking of that biology class, though, where I learned, in elemnetary school, that brown eyes and skin are dominant. And realizing if brown eyes and skin mate with ruddy skin and blue eyes, eventually the white and blue become extinct.

Starbucks doesn’t give a damn about that.
commented 2015-03-24 00:22:22 -0400
Leftist morons! Ramming their flawed thinking down my throat while purchasing an overpriced coffee is just too much. I haven’t gone into a Starbucks since this lame and anti White program started. This is a good example of what the world will be once the 20 something generation gains real power in society. This will make Nazi Germany look like a warm caring place to have lived in.
commented 2015-03-23 18:29:28 -0400
Great, saves me from asking for a fresh cup without there political agenda scrawled all over it.