Good news. Baristas will no longer be writing 'Race Together' on your coffee cup and will go back to simply spelling your name incorrectly.
Starbucks CEO Howard Schultz says the cups were 'just the catalyst' for a larger conversation about race.
The campaign was an attempt to get customers to talk about race with their baristas and each other.
Starbucks spokesman Jim Olson says the decision to stop writing on cups was not due to backlash.
“Nothing is changing. It’s all part of the cadence of the timeline we originally planned,” Olson said.
Starbucks' “Race Together” campaign was met with extensive criticism from critics and fans alike.
“While there has been criticism of the initiative – and I know this hasn’t been easy for any of you – let me assure you that we didn’t expect universal praise,” a memo from Howard Schultz read.
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