Retailer Primark has removed a Walking Dead t-shirt because it was considered “fantastically offensive” and “racist” by a Sheffield shopper.
The shirt features a baseball bat wrapped in barbed wire along with the words “eeny meeny miny moe”. It's a reference to the finale to the sixth season of The Walking Dead. You can view the scene in question below.
(VIOLENT CONTENT WARNING:)
Violent? Sure. But racist? According to angry shopper Ian Lucraft it is. According to The Star, “Mr Lucraft and his wife Gwen had visited the firm's recently opened branch in The Moor in Sheffield city centre to buy a present for their grandson when they spotted the white t-shirt.”
The super offended Lucraft whined, “We were shocked when we came face to face with a new t-shirt with a racially explicit graphic and text. It was fantastically offensive and I can only assume that no-one in the process of ordering it knew what they were doing or were aware of its subliminal messages.”
Lucraft continued, “The slogan is “Eeeny meenie miny moe…..” It stops there, but of course we all know what the original said: “catch a n***** by his toe.”
Of course, however, there was no racist language used on the show during that scene. It also seems Lucraft is way out of date with his children's lingo, as the rhyme references a "tiger" and not a racist word for black people.
“I politely asked the young woman at the checkout if other people had questioned it, but she had not yet seen it as it was new stock. As we discussed it, she too was horrified,” he added.
When he got home, he sent a letter titled “Shocking Racist t-shirt in Primark”. He then sent it to the firm's Chief Executive Paul Marchant at his offices in London as well as circulating copies to The Star, The Guardian and churches across Sheffield.
A spokesperson for Primark said the shirt is being discontinued. “The t-shirt in question is licensed merchandise for the U.S. television series, The Walking Dead, and the quote and image are taken directly from the show,” he said. “Any offence caused by its design was wholly unintentional and Primark sincerely apologises for this.”
So, rather than explain that the shirt is in fact NOT racist, Primark decided to fold.
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