Just when you thought Sweden couldn't get more pathetic, you see an ad like this.
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The TV commercial by Swedish charity organization “IM” calls on Swedes to accept that this is a “new country” and states that it's not just “new Swedes who need to integrate” but rather “everyone needs to be integrated, established Swedes too.”
English text on the organization's website says the following:
“There is no turning back. Sweden will never be what it was before. It is an understanding of what the world actually looks like - that Sweden is needed as a safe place for people who need refuge. Some yearn back to how it used to be. It's okay to miss the past and it's okay to talk about it - but we have to seek ways forward, and find a way for everyone to live together. Because now we have a Europe and a Sweden that is what it is: in a state of change.
It’s time to realise that new Swedes will take up room with cultures, languages and customs, and it’s time we see this as a positive force. The new country is about shaping a new future. Being Swedish needs to be about more than skin color and place of birth. It needs to be you, me and everyone together.
It’s not just new Swedes who need to integrate. Everyone needs to be integrated, established Swedes too. Integration does not mean that one party should adapt to the other, or that everyone should think, do and feel the same. Integration is about meetings, and real meetings are built on reciprocity.”
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While the original video didn't have its thumbs up/down rating enabled, a repost of the video in English did. As a result, with just under 90,000 views, 108 people have liked the video while over 4500 have disliked it.