Telus took the plunge into partisan politics. And it went bad. Real bad.
The Canadian telecom giant tweeted support for Justin Trudeau, Environment Minister Catherine McKenna and their job killing carbon tax on everything. But their moral preening did not go the way they planned.
The backlash was brutal and richly deserved. The social media firestorm that erupted was so hot and swift that Telus has an apology-bot now handling their social media - issuing insincere generic apologies to those who are cancelling their services with the company for their foray into partisan virtue signalling.
Conservative MP Tom Kmiec, Wildrose MLA Derek Fildebrandt and Wildrose Leader Brian Jean all took to twitter to express their opposition to Telus’ new policy of cheerleading for Alberta job losses. Conservative MP Michelle Rempel even used her Member’s Statement in the House of Commons to scold Telus.
While the out of touch Liberal elites sit around a CBC panel explaining all this organic outrage away as the act of a few fake trolls, it’s pretty clear to the rest of us “normals”. Real people here in everyday Canada are feeling betrayed and annoyed that a homegrown company has turned it’s back on us to curry favour with activists and the Liberals.
We want our phone bills without a social justice surcharge.